In a world awash with fast fashion and trend cycles that change faster than a double-tap, there’s something unmistakably refreshing about a brand that slows down, picks up a paintbrush and turns tired basics into bold wearable art. That’s exactly what Inkognito Bombay, founded by artist-entrepreneur Shreya Agarwal is doing.
Started with a simple idea, that fashion should be personal, expressive and sustainable, Inkognito rejects the notion that clothes have to be uniform or disposable. Instead, the brand transforms everyday pieces into bespoke, hand-painted creations that feel more like art than wardrobe staples.
Wear Your Story, Literally
Inkognito specialises in uplifting and customising everything from T-shirts and jackets to bags, sippers, notebooks, heels, and sneakers. Rather than encouraging new purchases that feed the cycle of overconsumption, the brand focuses on re-imagining old clothes and accessories, giving them vibrant new life with bold, hand-crafted art. This approach not only reduces waste but also turns each piece into a unique expression of personality.
Every piece is hand-painted by skilled artists under Shreya’s direction, creating wearable art that starts conversations. Whether it’s a quirky graphic, intricate illustration or a bold splash of colour, each creation feels personal and distinctive, much like the people who wear them.
Behind the Brush: Shreya Agarwal’s Vision
At the heart of Inkognito is Shreya Agarwal, a visionary who believes that art doesn’t belong behind glass, it belongs in our everyday lives. She built the brand on the premise that what we wear can be an extension of our inner selves, not just a trend-driven label. With Inkognito, fashion becomes a medium for self-expression rather than a product of mass production.
The ethos is simple but powerful: art should be seen, felt and lived. By placing it on clothes, bags, sneakers, heels and even notebooks, Shreya brings creativity out of galleries and into the real world, making style deeply personal and undeniably sustainable.
Sustainable by Design
Inkognito’s commitment to sustainability goes beyond aesthetics. In a fashion landscape where overconsumption contributes heavily to waste, with only a small fraction of clothes ever recycled, repurposing existing wardrobe items becomes a meaningful act. Upcycling old clothes and accessories not only reduces waste, it also helps slow the fast-fashion treadmill that burdens our planet.
By transforming pre-owned or plain pieces into bespoke, hand-painted art, Inkognito doesn’t just make eye-catching products, it champions a more mindful approach to consumption. It’s a reminder that sometimes the best outfit is the one you already own, given new life with creativity and intention.