Swedish startup Returnado has launched its new platform, Returnado Rescue, to enable customers to return unwanted clothing to their respective retailers with the help of an easy online process. The customer would then receive a gift voucher in exchange of the return made. The pieces can be returned regardless of their age and the retailer would either recycle, resell or remanufacture the returned item—thus making sure nothing ends up being incinerated or in a landfill.
With numerous brands looking for innovative ways to reduce their carbon footprint in light of the rise of the sustainable customer base, Returnado’s platform is proving to be a smart solution. Recently, Swedish menswear label ASKET used the platform to launch its Revival plan, whereby its customers can return clothes they don’t want anymore. Jakob Dworsky, co-founder of ASKET, said in a statement, “Our philosophy has always been to create clothes that stand the test of time ensuring they are worn and used more, but six years in, we’ve heard some customers are done with their pieces. Returnado is helping us take responsibility for our garments at the end of their useful life.”
The Swedish company already provides optimised return management to its customers that include online retailers. Its services include cloud-based solutions for customer services as well as warehouse-handling software. The firm also facilitates return collections and deliveries for its customers. In a statement, the CEO and founder of Returnado, Haider Abdo said, “Sustainability in e-commerce and fashion usually revolves around minimising shipping and the amount of returns. But the most resource-demanding part is the actual production of the product. If the lifecycle of an item and the resources can be extended, the environmental impact will be greatly reduced.”