Puma And H&M Take The Sustainable Route

Fashion has seen innumerable inspiring and innovative collaborations time and again. Many brands today are joining forces not just for a creative outlet but also to meet sustainability goals. Two such collaborations were that of Cara Delevingne X PUMA and H&M X Good News.

Sportswear brand PUMA launched a yoga line co-created with actor, model, and activist Cara Delevingne. The collaborative line, Exhale Collection, was made using at least 70 per cent recycled polyester. Besides yoga wear, the line also includes oversized T-shirts and knit tops. PUMA also partnered with First Climate, a leading sustainability services provider, in order to offset unavoidable emissions and purchased credit towards the construction of biogas plants in Vietnam. A second collaborative collection between Delevingne and H&M is also set to launch on April 1st, 2021.

Image Source: Instagram/caradelevingne

Fast fashion giant H&M partnered with conscious sneaker brand Good News for a line of seven trainers and one pair of sliders. The footwear collaboration was produced using recycled rubber soles and recycled cotton, Vegea™ and Bananatex® uppers. The unisex trainer collection, besides being eco-conscious, is also vibrant, unique, and eclectic. Besides the classic white version, the collection includes rainbow-themed trainers and slides, 70s inspired elements and creative prints. There is also a kids’ collection featuring three trainer styles. The collection will be available on the H&M website and in select H&M stores starting 1st April, 2021.

Image Source: goodnews.london