Reliance Retail's first standalone Swadesh store opens in Hyderabad
Indian arts and crafts have taken a giant leap forward with Mrs Nita Ambani, Founder and Chairperson of Reliance Foundation, inaugurating the first Swadesh store by Reliance Retail in Telangana on Wednesday.
Born out of Reliance Foundation's long-standing commitment to promote traditional artists and artisans and Mrs Ambani's vision of creating a platform to showcase their talent and skill to a wider audience, Swadesh aims to revolutionise the way India's age-old arts and crafts are perceived globally.
Reliance Retail's Swadesh stores will not only present India to the world through its centuries-old art forms and creative expressions but will also pry open sustainable livelihood opportunities for artisans and craftspersons to ensure that their work continues to be treasured in a world that is evolving rapidly. This aligns with Reliance Foundation's objective, the philanthropic arm of Reliance Industries Limited (RIL), to play a pivotal role in addressing India's developmental challenges through innovative yet sustainable solutions.
At the launch of the first standalone Swadesh store in Hyderabad, Mrs Nita Ambani said, "Swadesh is an ode to India's traditional arts and artisans. It's our humble initiative to preserve and promote our country's age-old arts and crafts. Swadesh highlights the spirit of 'Make in India' and offers respect and sustenance to our skilled craftsmen and craftswomen. They are truly the pride of our country, and through Swadesh, we hope to give them the global recognition that they richly deserve. That is why we are excited to expand Swadesh not just across India, but internationally, too, in the US and Europe."