Bobble AI, a conversation media platform, has come up with a market intelligence data report focusing on women users (Gender Declared Data) for six key sectors (eCommerce, Beauty, Fashion eCommerce, Health and Fitness, Finance, Education) in India. According to the survey, when it comes to spending more time online, Indian women are keener on using education and finance applications which are supposed to be the male-dominant space.Ecommerce recorded a 66.28 per cent market share and almost 71 per cent active users share when compared to other categories analysed. The data also revealed an exponential increase in the average time spent by the users on finance and education apps every month. In February 2022, users spent an average of almost 2 hours per month on finance apps, and more than an hour per month on education apps even though their market share is considerably less when compared to other categories. At the same time, Avg. Time Spent on other categories was 42 minutes for E-Commerce, 19 minutes for Beauty, 25 minutes for Fashion Ecommerce and 20 minutes for Health and Fitness. The report highlighted how female smartphone users are largely engaged in the finance and education sectors more than ever before, owing to their interest in investments and for making better-informed decisions, the report adds. Higher engagement in the education sector can also be due to an increase in online classes/sessions.According to the findings of Bobble AI, the financial and education sectors are increasing women's access to credit and investment prospects and promoting empowerment and equity. Hence, these sectors are expected to thrive in the coming years. This reflects the ground level change in Indian society where women are not just aware of their personality and lifestyle choices but they are equally concerned about their education, career, growth, financial planning economic freedom. This report also brings out an amazing insight incredible actionable data on rapidly changing women smartphone users' consumer behaviour that is highly relevant and critical for brands targeting women to ensure its success, said Tabrez Alam, Chief Data Strategy Officer - Data Strategies, Bobble AI.