Capgemini has released a new report that decodes GenZ and Millennials shopping patterns.As per the report, with convenience remaining a key priority for consumers, health and sustainability set to continue influencing consumer decisions going forward.The report further notes that organisations should consider investment in empowering customers to make informed choices around these categories. In November 2020, 70 per cent of consumers said theyd be more cautious about cleanliness and personal health once the pandemic is over, and 63 per cent said sustainability will be more important when deciding which retailers and brands to purchase from. These figures have remained stable in 2021 at 69 per cent and 60 per cent respectively.44 per cent consumers are willing to pay a premium for grocery products that have sustainable packaging. This is more pronounced amongst Gen Z (64 per cent) and Millennials (54 per cent) than older generations like Boomers (30 per cent). Seven out of 10 consumers were ready to buy a less-known brand with a preference for local brands to international ones in categories such as fast-moving consumer goods, personal and home care, health products and apparel.