French multinational corporation, Moët Hennessy Louis Vuitton (LVMH), has teamed up with recycling company weturn to recycle and reuse fabrics. Weturn, founded in 2020, aims at limiting the use of natural resources by reusing and recycling existing resources. The company is creating the first recycling chain dedicated to unsold textiles, rolls of fabric and offcuts from major fashion houses. These textiles, often protected by intellectual property rights, are then transformed into new quality yarns and fabrics that are 100 per cent traceable and of European origin.
In a statement about the collaboration, the founder of weturn, Sophie Pignères said, “After a year dedicated to creating a new recycling chain, we are proud to join the circular economy market by working to recycle unsold and protected products alongside prestigious Maisons such as those of the LVMH group, which contribute to the international reputation of France. Our ambition is to contribute to the revival of the European textile industry by demonstrating that a product’s value lies in its raw materials.”
With the partnership, LVMH aims to complete its range of creative circularity which is a part of its LVMH Initiatives For the Environment (LIFE) 360 program. As a part of its goals, the group aims to make sure 100 per cent of the group’s new products follow an eco-design approach as well as 100 per cent of the group’s strategic supply chains to have a dedicated traceability system. As a part of the partnership with the conglomerate, weturn aims to provide the fashion industry with an innovative solution for achieving recycling rates of over 50 per cent along with a traceability chain, from collection to reuse.
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