Instagram recently launched two campaigns to provide greater online safety to young users. ‘Safe Stree’ will spread awareness about the safety features available on the platform, and ‘My Kanoon’ will inform users about the legal rights and protection available to them. The company said the campaigns will also feature a diverse set of creators, appearing in multilingual content, to help young people across the country. “Young people in India use Instagram to safely express themselves. While we continue to innovate with our product, we also wanted to create awareness locally about the way our community can feel safe online. With ‘Safe Stree’ and ‘My Kanoon’, we’re respectively doing that,” said Madhu Sirohi, Head of Policy Programs and Outreach, Facebook India.
The ‘Safe Stree’ campaign on Instagram has been launched in partnership with Yuvaa, a youth media and insights company, and Pink Legal, a platform to understand women’s rights and laws. The campaign will last for a month and will be carried out in two parts. First, a six-part training programme for creators on ways to build more inclusive spaces online, and second, a content series on Reels, highlighting safety features available for women on Instagram.
In partnership with Nyaaya, and We The Young, Instagram will also be running a ‘My Kanoon’ campaign to simplify and explain the laws to young people. This will help users offer Instagram’s safety controls, and their caregivers to make informed legal action and interact with justice systems. This campaign will last for about three months and there will be over 50 pieces of short and long-form content by young content creators, on topics ranging from online violence, bullying, and harassment, child sexual abuse, and children in conflict with the Law.
Users can follow #SafeStreeOnInstagram and #MyKanoon respectively, for the latest on both the campaigns.