Adidas And H&M Adopt Sustainable Dyeing Processes

Sportswear giant Adidas has launched a new tennis collection made using sustainable dyeing processes. The garments from the collection were dyed using technologies that allow colour to be applied to them earlier in the production process. This saves up to 60 per cent of water and energy in comparison to traditional processes. The garments have been dyed using just four colour pigments that blend in to create shades of purple, grey and white as seen in the collection.

Along the lines of innovative dyeing processes, fast-fashion brand H&M is set to launch its Colour Story Collection which is made using sustainable dyeing processes. The collection features both earthy and bright hues, made using biotechnology, plant-based pigments and digital textile printing, For this collection, the brand has worked with Colorifix® which is the first company to use a natural, biological process to produce and fix pigments onto textiles. The collection also features garments using We aRe SpinDye®, a recycled polyester that is pigmented before being extracted into yarn. The collection will be available starting April 15.

Traditional dyeing is known to have one of the largest impacts on the environment, owing to the release of toxic waste from synthetic dyes as well the use of excessive amounts of water during the dyeing process. Thus, the use of plant-based dyes and dyeing processes that save water consumption as well as energy is a welcome change in the clothing industry.

Image Source: hm.com, adidas.com