Crafting A Legacy: Anita Dongre’s Journey Of Building A Fashion Culture With Purpose

When you’re trying to balance the speed and volume of the fashion cycle along with your business goals, it might appear challenging—unless you are Anita Dongre. She is India’s most-loved designer, a changemaker with a heart for sustainability who believes in empowerment through fashion. As a visionary, Anita was one of the first designers to discuss and practice conscious fashion before it became the need of the hour.

For more than two decades, she has been on a mission to support the growth and welfare of artisans through collaboration that goes beyond fashion seasons. From reviving several embroidery techniques, promoting handloom weaving, and championing eco-friendly practices, her work embodies a sense of responsibility towards the artisans and their communities. In conversation with Her Circle CEO and EIC Tanya Chaitanya, the designer reflects on her journey of building a fashion culture with purpose.

CEO & Editor-in-Chief: Tanya Chaitanya

Head Marketing & Comms: Iona Chatterjee

Video Editor: Sameer More

Videographer: Harish Iyer

Styling ( For Tanya): Sonali Valecha

Hair & Makeup: Jean Claude Biguine

Styling Assistant: Isha Modi

Accessories ( Tanya): Bracelet – Ethnic Andaaz; Neckpiece: Angana Nanavaty