The colour Very Peri is the Pantone Colour of the year 2022. The unique shade of blue was described by Pantone as a colour “whose courageous presence encourages personal inventiveness and creativity.” Given that you might see a lot of it all over runways, street style, interior design trends and more, we take a deep dive into what it means and what you can expect from Very Peri in fashion and otherwise.
Image Source: Instagram/pantone
The Importance of Pantone and its Color of the Year Initiative
Pantone, which kick-started with its colour matching system in 1963 with 500 colours, went on to become an industry leader when it comes to colour technology, colour trend forecasts, colour consulting and a lot more. In the year 2000, the Pantone Color Institute launched the Pantone Color of the Year as a forecast concept on global trends. For over 20 years now, Pantone has been announcing its Color of the Year which ends up setting a trend in not only fashion but also other design categories like interiors, printing, graphic design and lifestyle.
The Pantone Color of the Year aims at foreseeing the global zeitgeist and picking a colour that would best represent it for the year to come. After a global year-long struggle with COVID-19 in the whole of 2020, Pantone announced the combination of Ultimate Gray and Illuminating as the Color of the Year 2021, describing how it was a ‘marriage of colours conveying a message of strength and hopefulness that is both enduring and uplifting.’ The forecast was meant to represent the global society seeking strength and hopeful positivity after all that we had endured. Similarly, colours like Classic Blue, Living Coral, Ultra Violet, Greenery, Rose Quartz Serenity, Marsala, Radiant Orchid, Emerald and Tangerine have been Color of the Year for the past decade.
Image Source: Instagram/pantone
About Very Peri 17-3938
A soothing hue from the blue family with a violet red undertone, Pantone’s Very Peri 17-3938 reflects a transformative, creative and positive quality. “Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” said Leatrice Eisman, executive director of the Pantone Color Institute.
For two years now, the world’s struggle with an intense pandemic still ensues. In the given scenario, many aspects of society have gone through a digital transformation, be it in art, fashion, or social media. The purple hue is meant to reflect the amalgamation of both the physical and digital world which represents the current global state we live in.
Image Source: Instagram/pantone
Fashionable Colours That Pair Well With Very Peri
Wondering what you can style with this vibrant colour? Here are some colour combinations to help you:
Very Peri With Green
Serving as a contrast with this purple hue, shades of green can give you great colour block moments with Very Peri. Pantone’s very own Greenbriar, Foliage or pastel-style Eggshell Blue can prove great companions
Very Peri With Orange or Yellow
Another great contrast for Very Peri would be shades of orange, coral or yellow, for example, Pantone’s Celery, Chai Tea or Muted Clay. Be it as a part of a print or paired as solids, these colours can come together for vibrant yet fashionable pairings.
Monotone With Very Peri
Shades of purple similar to Very Peri paired with it are sure to score high on the monotone fashion bar. Warmer shades like Drewberry or lighter shades like Sweet Lavender from Pantone can offer interesting combinations
Neutrals With Very Peri
The standard shades of white and black are great to pair with virtually any colour, however, earthy neutrals like Pantone’s Plaza Taupe, Deep Taupe and Petrified Oak can give you unique combinations for an understated look.
Outfit Ideas To Ace Very Peri
Can’t wait to style this colour? Here are some outfit ideas to try with this year’s hot favourite:
1. Make a statement with a unique print and an interesting colour combo. Designer Payal Khandwala’s maxi dress is a resort outfit to help make heads turn.
Image Source: Payal Khandwala
2. This instant pop of colour with red and an added contrasting accessory is perfect for a statement-making casual look.
Image Source: Pinterest/Girls
3. Use layers in a similar colour palette to bring a unique look together. Don’t forget to add the colour to accessories for an interesting mix.
Image Source: Pinterest/Girls
4. Use the colour as a part of your Indian wardrobe to lend your outfit a rich artisanal vibe. This silk sari from Anita Dongre makes the cut for any special occasion.
Image Source: Anita Dongre
5. Jodi’s block printed number lends ease to the vibrant hue, making it perfect for a casual occasion.
Image Source: thejodilife.com