Do you ever set out on a shopping spree and wonder if youre being greenwashed while you read garment labels or fancy green boards? Youre not alone! Greenwashing is a super common phenomenon as pressure mounts on fashion brands to become more conscious. While some might take this as an opportunity to take stern steps towards a green business, some also resort to shortcuts by greenwashing i.e. misleading consumers into believing their products are sustainable and ethical. Heres how to spot the red flags!Image used for representational purposes only.Broad Or Vague PhrasesThe most common greenwashing practice is using labels associated with sustainability to categorise a garment or to justify sustainability. But any claims of a product being green, consciously made, made with recycled materials, all-natural are rendered pointless if the same isnt backed up with facts or relevant information.Image used for representational purposes only.Not Meeting Sustainability GoalsSustainability goals have become a big part of every brands plan today. This comes from huge amounts of pressure from consumers who continue to demand a change in ways. But these goals fail to prove a point if the brand doesnt meet them. Go back into the brands goal history to make sure it sticks to its sustainability promises.Passing Off Minimum Requirements As Sustainable InitiativesIs a brand claiming CFC-free packaging or zero single-use plastic? Most CFCs and single-use plastics have been banned in the country, with a lot more joining the banned list by June this year. This means a lot of these sustainable highlights are minimum requirements and not something a brand is going the extra mile for.Pace And Scale Of ProductionA separate line of sustainable products makes no sense if a brand continues its ways of mass production and harmful production processes. This is where a lot of fast fashion labels come into the picture. The problem with fashion has a lot to do with mass production, as much as mass consumption as it leads to excess waste in the process.Image used for representational purposes only.One Dimensional Approach To SustainabilityNot addressing all fronts when it comes to sustainability is very common. If a brand highlights its efforts to source better eco-friendly materials without any mention of how ethically the same are being sourced or without any mention of any plan to improve production processes, it doesnt do much for overall sustainability. Sustainability requires a multi-dimensional approach from every business when it comes to the bigger picture.