Have you ever wondered why finding the perfect nude lingerie that actually matches our gorgeous Indian skin tones feels like trying to find a needle in a haystack? Well, fret no more, because the fashion world is finally waking up to the power of diversity, and it's about time! We all know the struggles of walking into a lingerie store and being bombarded with an array of so-called "nude" shades that barely blend with our skin. Seriously, who decided that the lightest shade of beige is the universal skin tone?! But some amazing homegrown lingerie brands are leading the charge to cater to ALL of us!
Butt Chique
Image Source: Instagram/butt_chique
Entrepreneur Kamakshi Agarwal’s Buttchique is a true game changer in the world of lingerie for women in India. The brand’s underwear, body tapes and pasties are available in a range of nudes perfect for the Indian skin tone. One of the best solutions from the brand is its line of shapewear, not only perfect for the Indian body type but also for different skin tones.
Zivame
Image Source: Instagram/officialzivame
Zivame has pretty much changed the way we shop for bras and other lingerie- not just with varied styles for different body types but also when it comes to a huge range of innerwear products. It’s also a great place for you to get your hands on the perfect nude- ranging from beige to caramel or chocolate shades.
Bare wear
Image Source: Instagram/barewear.in
Another new homegrown brand with easy body tape solutions is Bare wear. From pasties and body tapes to pre-cut strips, all the products are available in a varied neutral colour palette for you to pick!
Image used for representational purposes only.
From dusky caramel to deep mocha, they've got it all covered! So, let's dive into why this move is a powerful stride in the world of fashion and why we need more brands doing the same across the spectrum.
Representation Matters, People!
When it comes to fashion, representation matters more than a closet full of designer shoes! Seeing models who look like yourself rocking those lingerie sets with confidence makes a world of difference. It's like a sweet victory dance for all the times we felt left out by the "one-size-fits-all" approach.
Comfort Meets Confidence
Ladies, you know that feeling when you slip into something that just hugs your curves in all the right places? That's what the right lingerie can do! And having it in your skin tone? It's a confidence boost like no other! When you feel comfortable in your own skin, you radiate charm and charisma wherever you go. Not to mention how the perfect nude lingerie gives you that seamless finish with just about any tricky outfit you would want to rock!
Breaking Stereotypes Like a Boss
Gone are the days when the fashion industry dictated what was "normal." The new nude revolution is smashing those outdated stereotypes and breaking boundaries. It's like saying, "Hey world, we're here, and we're fabulous just the way we are!"
So, next time you're out shopping for some fabulous lingerie, remember to support these empowering brands that cater to Indian skin tones. It's not just about finding the perfect match for your complexion; it's about celebrating who you are, your heritage, and the marvellous spectrum of brown beauty that makes our country so extraordinary.