Reliance Brands Limited is bringing Fabletics, the Los Angeles-born global activewear brand, to India, known for high-performance apparel, fashion-forward design, comfort, inclusive sizing, diverse representation and self-expression.
Fabletics will debut simultaneously online through its dedicated India website and offline with its first mono-brand store at DLF Promenade, New Delhi, followed closely by a second store in Mumbai.
Partnership With Reliance Brands Limited
The launch follows an exclusive long-term partnership between Fabletics and Reliance Brands Limited to build and operate the brand in India. Under the partnership, RBL will lead Fabletics’ development across India through a robust omnichannel model, including standalone retail stores, e-commerce and experiential brand environments combining the brand’s global product and creative proposition with RBL’s experience in building international brands for the Indian market.
Why Fabletics, Why Now?
Fabletics arrives in India as the relationship between fitness, fashion and everyday dressing continues to evolve. Activewear is increasingly moving beyond the gym, with consumers expecting technical performance without compromising on how they want to look. Fabletics’ combination of performance innovation and fashion sensibility gives the brand a distinctive proposition within this evolving category
Founded in Los Angeles in 2013, Fabletics has built a distinctive position in activewear. Its proprietary high-quality fabrics, bold colour and fashion-led silhouettes have taken the brand from a digitally native disruptor to a global omnichannel business with more than 125 retail locations.
Its global presence has grown alongside the business. Collaborations with names including Khloé Kardashian and Kevin Hart have brought Fabletics into fashion, fitness and popular culture. The brand’s proposition looks beyond traditional performance wear. The India assortment will span women’s and men’s activewear across training, running, yoga, Pilates and everyday movement.
For Reliance Brands, Fabletics adds another international name to a portfolio spanning luxury, fashion and lifestyle. Its roster includes Armani Exchange, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, EA7, Emporio Armani, Ferragamo, Giorgio Armani, Hugo Boss, Jimmy Choo, Kate Spade, Michael Kors, SKIMS, Stella McCartney, Tiffany & Co., Tod’s, Tory Burch, Valentino, Versace and Zegna, among others.
Commenting on the partnership, Sumeet Yadav, Head, Reliance Brands Limited, said:
'India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We’re excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.'
According to Meera Bhatia, President, Fabletics, 'India represents an important next step in Fabletics’ international growth. We built Fabletics around the idea that consumers shouldn’t have to choose between performance, style and value, and we see that proposition resonating strongly with the way India’s active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market.'
The New Delhi store at DLF Promenade, will establish Fabletics’ first physical presence in India alongside the launch of its dedicated India website. Mumbai will follow shortly thereafter. The two stores will establish the foundation for Fabletics’ longer-term expansion across the country.