We've rounded up 10 homegrown brands we're currently loving for their ethnic, fresh and unique aesthetic that your mom will absolutely love having in her wardrobe!
1. Marm
Primarily focused on the handloom Chanderi fabric, Marm’s saris are all handprinted with dainty floral motifs, perfect for a sari-loving mom! The brand also has a range of dupattas and stoles to choose from.
Image Source: Instagram/marm_17
2. Inkpikle
Inkpikle’s lightweight, handwoven and handspun fabric is sure to win anyone’s heart! While their saris are a fool-proof addition to your wardrobe, their newest co-ord sets are a fresh way to look at ethnic wear.
Image Source: Instagram/inkpikle
3. Totamaina
Totamaina’s burst of colours and dainty hand-embroidered details are sure to give you a sweet dose of nostalgia. From sarees to kurta sets, the brand’s collections have something for everyone.
Image Source: Instagram/totamaina_
4. Yam
While Yam’s contemporary and unique prints definitely take the cake. Pair these with ethnic silhouettes like kurtas, saris and dupattas, and you’ve got yourself a range of ethnic wear with a special twist!
Image Source: Instagram/yam.india
5. Nesolo
This brand follows a slow fashion and made-to-order school of thought to make its line of lightweight and breathable essentials perfect for any season. If your mom’s the kind who loves a good fuss-free ethnic outfit, she’s going to love Nesolo!
Image Source: Instagram/wearenesolo
6. Anaar
Perfect for moms who love to experiment, Anaar’s handcrafted sneakers and shoes with ethnic details are a real game-changer. Not only will they go perfectly with Indian wear but they will surely be a more comfy route during a hectic wedding!
Image Source: Instagram/worldofanaar
7. Sarang Kaur
Sarang Kaur’s low-key staples with a twist of occasion wear details like hand embroidery make it a great range to pick your Indian wear from. The colour palette ranges from pastels and neutrals to deep hues of burgundy and blues, making them perfect for any occasion.
Image Source: Instagram/sarangkaur.in
8. Oonth
If your mum loves silver-toned jewellery and has a soft spot for unique pieces, Oonth’s jewellery is quite perfect. Given that most mothers like to stay away from junk jewellery, the brand’s artisan-made 92.5 silver pieces are sure to have their hearts. The pieces are unique and contemporary with a strong traditional aesthetic.
Image Source: Instagram/oonthstudio
9. House of Tuhina
House of Tuhina’s gold-toned handcrafted jewellery includes a hint of vintage-style aesthetic in newer, more contemporary shapes- perfect to finish any ethnic wear look with ease.
Image Source: Instagram/houseoftuhina
10. Itr by Khyati Pande
Itr offers a range of minimal ethnic wardrobe basics that are hard to look away from. From handspun cotton to silk and muslin, its fabrics are hand screen printed and hand block printed for the perfect minimal aesthetic.
Image Source: Instagram/itr_by_khyatipande