There’s something about the festive season in India: the shimmer of diyas, the sound of laughter, and the unmistakable joy of dressing up. But as our shopping carts fill up, there’s a growing desire to make our celebrations more meaningful. This year, let your festive wardrobe (and your gifts) tell a story of craftsmanship, culture, and conscious choices.
Here’s a definitive edit of 38 homegrown brands across fashion, accessories, jewellery, and lifestyle, and we’ve made sure each one is rooted in India’s design legacy yet created for the modern aesthetic.
Clothing: Draped in Heritage, Designed for Now
This festive season, rethink the traditional. These labels reinterpret India’s craft-rich textiles, silhouettes, and spirit for today’s woman: effortlessly bridging heritage with high fashion.
1. Label Mogra: This new Indian wear label perfects the traditional aesthetic using vibrant prints and easy silhouettes.
Image Source: Instagram/labelmogra
2. Jovi India: Flowing Indian wear and delicate embroidery that feel like poetry in motion.
Image Source: Instagram/joviindia
3. Alka Hari: Minimal yet festive, Alka Hari’s pieces blend an elevated chic vibe with Indian textiles.
Image Source: Instagram/alka.hari
4. Safaa: Contemporary Indian wear crafted with comfort, detail, and vegan silks.
Image Source: Instagram/safaaworldofficial
5. Vaaya: Traditional textiles like Ikat, Chanderi, Banarasi and more, all under one roof- perfect for festivities rooted in craft.
Image Source: Instagram/vaayaindia
6. Duchess Kumari: Where regal charm meets playful femininity. Think traditional detailing made fun and festive!
Image Source: Instagram/duchess.kumari
7. Ashna Vaswani: This brand’s easy glamour with a hint of maximalism will be perfect for your festive soirées.
Image Source: Instagram/ashnavaswaniofficial
8. Haseena: Haseena gives you a mix of easy festive wardrobe picks that are the 90’s aesthetic, reimagined.
Image Source: Instagram/haseenabyashna
9. Inching: Slow fashion that focuses on mindful craftsmanship and versatile pieces.
Image Source: Instagram/inchingindia
10. Koshur: Kashmiri heritage takes centre stage for Koshur in refined, handcrafted ensembles.
Image Source: Instagram/koshurindia
11. Dash and Dot: Trend-forward yet responsible, Dash & Dot delivers smart, wearable festive wear.
Image Source: Instagram/thedashanddot
12. GG by Asha Gautam: A luxurious blend of modern silhouettes and heirloom textiles, it almost feels like a love letter to Indian craftsmanship.
Image Source: Instagram/ggofficial.18
13. Label Shivani Nirupam: This Mumbai-inspired Indian wear label is great for a fun and festive look.
Image Source: Instagram/labelshivaninirupam
14. Virgio: Sustainable, occasion-worthy and size-inclusive- that’s Virgio’s new drop of festive wear for you.
Image Source: Instagram/virgio.official
15. JJV Kapurthala: Designer JJ Valaya’s pret line has the perfect line of clothing and newly launched perfumes for this festive season.
Image Source: Instagram/jjv.kapurthala
16. Tilfi: Love a good Benarasi moment? Tilfi’s range will leave you spoilt for choice.
Image Source: Instagram/tilfi_banaras
17. Qbik: Their signature blouses paired with saris and lehengas are a total conversation starter and perfect for any festive wardrobe.
Image Source: Instagram/qbikofficial
All-Category Icons: Design that Defines India
Want everything festive under one roof? These are the brands to turn to:
18. Swadesh: A platform that celebrates Indian artisans, crafts, and heritage through clothing, accessories, decor, and collectables.
Image Source: Swadesh
19. Nicobar: Modern India’s lifestyle muse, Nicobar, is minimal, travel-inspired, and consciously chic with a line of festive wear, home decor and some delectable baubles.
Image Source: Nicobar
Shoes: Step Into the Season in Style
Complete your festive look with footwear that’s handcrafted, comfortable, and oh-so-chic.
20. Aprajita Toor: Statement footwear rooted in tradition. Think reimagined Kolhapuris, earthy and festive tones, and impeccable handwork.
Image Source: Instagram/aprajitatoorofficial
21. Fizzy Goblet: Fun, functional, and festive- their juttis and sliders are cult favourites for a reason.
Image Source: Instagram/fizzygoblet
22. Oceedee: Handcrafted footwear that redefines everyday luxury and takes you from your desk to a Diwali party with ease.
Image Source: Instagram/oceedeeshoes
23. Gully Labs: Gully Labs’ sneakers are infused with Indian crafts like Kantha, making them perfect for days when you want to keep your festive look comfy yet stylish.
Image Source: Instagram/gullylabs
24. House of Vitti: Handcrafted and embellished footwear that is sure to complement your Indian wear looks!
Image Source: Instagram/houseofvittiindia
Jewellery: Where Craft Meets Character
From temple-inspired earrings to sleek contemporary designs, these labels make the perfect finishing touch for any look.
25. Mookuthi: Jewellery inspired by Tamil heritage, translating ancient symbols into nose ornaments that are modern-day heirlooms.
Image Source: Instagram/mookuthiofficial
26. Durbaar: Opulent, dramatic, and proudly Indian: Durbaar’s designs are made for the spotlight.
Image Source: Instagram/durbaar.official
27. Aarjavee: Sculptural yet delicate, Aarjavee brings art and adornment together seamlessly.
Image Source: Instagram/aarjavee
28. Origem: This brand is great to add a contemporary yet luxe twist to your Diwali look.
Image Source: Instagram/origem_india
29. Bijou Co.: This newly launched brand offers a chic range of sterling silver pieces, perfect for Diwali or wedding parties.
Image Source: Instagram/itsbijouco
30. Tiramisu: This Jaipur-based jewellery brand blends heritage craftsmanship with contemporary elegance, creating handcrafted pieces that celebrate individuality and joy.
Image Source: Instagram/weartiramisu
31. Joules by Radhika: Looking for something to elevate Indian wear? This brand has something for everyone’s aesthetic.
Image Source: Instagram/joulesbyradhika
Accessories: Carry Culture with You
Because the right bag or accessory can complete more than a look, it can carry a story.
32. Doux Amour: This Delhi-based brand is known for its opulent handcrafted bags, perfect to complement any festive look.
Image Source: Instagram/douxamourindia
33. Miraggio: Miraggio’s newest line of bags is perfect for your occasion wear wardrobe.
Image Source: Instagram/miraggiolife
34. Aomidori Shimai: Their latest drop of ghungroo bags is drool-worthy and totally festive.
Image Source: Instagram/aomidorishimai.official
35. Ashna Vaswani: Want some Indian wear goodness for your furry friend? This one’s for you!
Image Source: Instagram/ashnavaswaniofficial
36. The Leather Garden: Their exquisite handcrafted potlis and bags will complete your Indian wear aesthetic.
Image Source: Instagram/theleathergarden
Lifestyle: Gifting Made Thoughtful
Whether you’re shopping for your home or your loved ones, these lifestyle brands make everyday luxury feel truly Indian.
37. India Circus by Krsnaa Mehta: Vibrant prints, bold motifs, and everyday essentials that bring Indian artistry home.
Image Source: Instagram/indiacircus
38. Sadyaska: Handcrafted decor and soft furnishings that echo heritage and slow living.
Image Source: Instagram/sadyaska.store