As I strolled through the bustling streets of Amritsar on a recent trip, the vibrant colours and intricate craftsmanship of the local products caught my eye at every turn. From intricately embroidered textiles to hand-embellished juttis, the city's rich heritage seemed to come alive in its markets and bazaars. Reflecting on my experience, I realised the importance of shopping locally while travelling and supporting the artisans and craftsmen who pour their heart and soul into their creations.
Step One: Do Your Research
One of the first lessons I learned is to seek out information about local crafts before embarking on your journey. Whether through online research or information in local museums, understanding the traditional crafts of the region can enhance your shopping experience and ensure you find the most authentic products.
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Step Two: Ask Everyone
Once you know what kind of products you want to buy, feel free to ask for recommendations from locals- be it your rickshaw driver or someone from a local restaurant- this is where your most honest recommendations are going to come from. If you know friends who’ve visited before, be sure to check with them about their recommendations too.
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Step Three: Go Beyond The Tourist Markets
Much like what I witnessed in Amritsar, most destinations have markets in and around famous tourist destinations as well as ones that are elsewhere but will give you better-priced and quality items. Make sure you note prices and quality in both places before you make your purchase.
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Step Four: Look For Authenticity
When shopping locally, authenticity is key. Look for products that showcase traditional craftsmanship and techniques passed down through generations. Avoid mass-produced items that lack the soul and character of handmade goods. Instead, opt for pieces that tell a story and carry the essence of the region's culture and heritage. The biggest giveaway of a non-hand-embroidered piece would be the lack of inconsistencies in the handwork or threadwork. When it came to the phulkari I got my hands on from Amritsar, I noticed that handmade pieces had a lot of inconsistencies in the threadwork once I flipped the fabric upside down.
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Step Five: Enjoy The Experience
Shopping locally while travelling is not just about acquiring souvenirs; it's about connecting with the culture and heritage of a place. By supporting local artisans and craftsmen, we contribute to the preservation of traditional crafts and help sustain livelihoods within the community. So, the next time you find yourself in a new destination, be sure to embrace the charm of local shopping and bring home a piece of the culture and craftsmanship that makes each place unique.
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Shopping locally adds vibrant hues that paint a richer picture of our journeys. Every handcrafted piece tells a story, a testament to the intricate traditions and time-honoured techniques passed down through generations. As travellers, we become custodians of culture, stewards of sustainability, and champions of community resilience. So, let's wander with purpose, seek out the hidden gems tucked away in bustling markets, and carry home not just memories, but a piece of the world's diverse tapestry. And most importantly, make sure to share your finds with friends and family to give local crafts as big a platform as you can!