As the mercury rises and the sun shines brighter, it's time to realign our wardrobes for the summer season. But in the age of heightened environmental awareness, embracing the summer heat with style requires more than just trendy outfits. It's about making eco-conscious fashion choices that not only make a statement but also reduce our environmental footprint. Here's a breakdown of the do’s and don’ts of consciously fashionable summer attire:
Do’s:
Opt for Eco-Friendly Fabrics: Embrace lightweight, breathable fabrics like organic cotton, linen, hemp, and Tencel. These materials are not only comfortable in the summer heat but also sustainable choices that minimise environmental impact.
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Choose Timeless Pieces: Invest in timeless, versatile pieces that can be mixed and matched to create various looks. Quality over quantity is key to building a sustainable wardrobe that lasts beyond the summer season.
Embrace Second-Hand Shopping: Explore thrift stores, vintage shops, and online resale platforms for unique finds that give pre-loved clothing a new lease on life. Not only does this reduce textile waste, but it also adds character to your summer wardrobe.
Accessorise Mindfully: Add flair to your summer outfits with accessories made from recycled materials, upcycled fabrics, or sustainable alternatives like bamboo sunglasses, cork bags, and organic cotton hats.
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Support Ethical Fashion Brands: Seek out homegrown brands and designers that prioritise ethical production practices, fair wages, and sustainable materials. By supporting these brands, you contribute to a more ethical and transparent fashion industry. Here are some brands we’re eyeing this summer:
Saphed:
Image Source: Instagram/saphedliving
Looking for the perfect linens this summer? Saphed is your answer for a fun yet wearable take on summer fashion.
Grassroots By Anita Dongre:
Image Source: Instagram/grassrootbyanitadongre
Grassroots by Anita Dongre is a sustainable fashion label that celebrates traditional Indian craftsmanship and is known for its eco-friendly textiles, and ethical production.
The Terra Tribe:
Image Source: Instagram/theterratribe
From hemp to its latest line in organic cotton, The Terra Tribe is your answer for earthy yet clean cuts, the conscious and summer-friendly way.
Yavi:
Image Source: Instagram/yavi
Yavi is a contemporary fashion brand that combines modern design with traditional craftsmanship. With a commitment to sustainability and social responsibility, Yavi creates timeless pieces that reflect a fusion of cultures and influences.
Beej:
Image Source: Instagram/studiobeej
Beej is an innovative fashion brand that specialises in sustainable accessories made from alternative materials like Mirum, Desserto, Pinatex, and Cork. Through its eco-friendly approach to design and production, Beej is redefining luxury and style while advocating for a more sustainable future.
The Summer House:
Image Source: Instagram/thesummerhouse.in
The Summer House is a sustainable fashion label that embodies laid-back elegance and eco-conscious living. With a focus on organic fabrics, timeless silhouettes, and ethical production, The Summer House offers a range of effortless pieces perfect for warm-weather wardrobes. From breezy dresses to relaxed separates, each garment is thoughtfully designed to minimize environmental impact and promote sustainable fashion choices
Don’ts:
Avoid Fast Fashion: Steer clear of fast fashion brands known for their high turnover of trendy, low-quality garments. Instead, opt for slow fashion brands that prioritise durability, craftsmanship, and ethical production standards.
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Say No to Synthetic Fabrics: Minimise your use of synthetic fabrics like polyester and nylon, which are derived from non-renewable resources and contribute to microplastic pollution. Choose natural fibres or eco-friendly alternatives whenever possible.
Refrain from Impulse Buying: Resist the urge to impulse buy trendy summer pieces that may only be worn a few times before ending up in the back of your closet. Take the time to consider whether an item aligns with your personal style and values before making a purchase.
Avoid Overwashing: Be mindful of overwashing your clothes, as excessive washing not only wears out garments faster but also wastes water and energy. Instead, spot clean stains and air out your clothes to extend their lifespan.
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Steer Clear of Single-Use Fashion: Say no to single-use fashion items like festival outfits or vacation wear designed for one-time wear. Opt for versatile pieces that can be styled for multiple occasions, reducing the need for excessive wardrobe additions.