After on-boarding 32 Indian fashion brands to be a part of its circularity program, Relove is out with its latest solution to decrease fashion waste: Rescue. Textile waste in tonnes ends up in landfills year after year, precisely more than one million tonnes of textiles are thrown away each year, according to the Indian Textile Journal. Undoubtedly, this endangers ecosystems around these landfills more and more every year. Providing a small but innovative solution to this fashion waste problem is Rescue, a new technology that enables brands to communicate defects transparently to customers who are open to buying such clothing at a discounted price. Explained in simpler terms, Rescue enables brands to have their very own digital factory outlet, which in turn lets brands liquidate damaged inventory that would have ended up thrown away in a landfill.
The brainchild of Relove founders Kirti Poonia & Prateek Gupte, Rescue aims to be the answer to a problem brands have faced for a long time now, creating ecologically and monetarily sustainable ways to liquidate damaged inventory. Customers can now go through a garment's defects, and images of said defects before making the decision of purchasing it, pretty much like a factory outlet experience. “I grew up quite excited about the Benetton factory outlet close to my house, it made the brand accessible to me as a teenager wanting to be fashionable. We are simply revisiting traditional practices that were sustainable and building technology for it to be embraced online,” says Poonia.
Find out more about Poonia’s journey with fashion sustainability & Relove: Click here
Rescue products are now available through each brand’s website as well as through Relove’s.
Image: Relove/Rescue