If you thought fashion trends were just about the latest styles, we’ve got news for you! The last year saw a huge surge in the use of technology in the fashion industry. Here are four tech trends that had huge fashion moments last year, continuing well into 2023.
Artificial Intelligence
Artificial Intelligence (AI) has had a big moment in pretty much every industry today. Wondering how you might be using AI in fashion? Think of the automated sizing features and image search features on shopping websites like Zara, Myntra and many more. Meant to make online shopping a lot more user-friendly, AI also has the potential to reduce returns by helping users choose better, thus reducing carbon footprints.
Blockchain Technology
The NFT craze got you curious last year? You’re not alone! Fashion NFTs took the industry by storm with NFTs from leading luxury fashion houses and an array of budding fashion NFT designers closer to home as well. More importantly, blockchain also helps facilitate transparency in the supply chain of products, in turn helping users understand where their product is coming from.
Tech-driven Sustainability
From lab-grown gems to scientifically-grown raw materials, technology has science has played a huge role in the past year to bring to the surface an array of sustainable alternatives to conventional and carbon-intensive fashion materials.
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Virtual Fashion
Augmented Reality (AR) has helped virtual try-ons of multiple fashion products for the common consumer. This is of great use for online shoppers to get a better idea about the size and look of accessories like bags, jewellery and logos. Much like AI, AR also helps reduce carbon footprints by preventing excessive returns and promoting better shopping experiences.
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