India’s sustainable fashion movement isn’t just reshaping adult wardrobes; it’s also redefining childhood. From organic cotton onesies to toxin-free toys and gentle skincare rooted in ancient wisdom, homegrown brands are proving that sustainability can start young. Here’s your guide to 14 Indian labels crafting a cleaner, kinder world for the next generation.
1. Conscious Clothing: Where comfort meets conscience.
Grrendigo
Known for its breathable silhouettes and earthy colour palette, Grrendigo makes everyday essentials for kids using organic cotton and low-impact dyes. Their pieces feel light, move easily, and last well, everything a conscious parent looks for.
Image Source: Grrendigo.com
Tura Turi
A celebration of childhood, Tura Turi blends playful black prints with super-soft fabrics. Their prints are rooted in Indian stories and nature, making every garment feel personal and thoughtful.
Ed-a-Mamma
A mainstream favourite, Ed-a-Mamma emphasises planet-friendly fabrics and kid-proof comfort. Their range, including everything from basics to vibrant daywear, focuses on GOTS-certified organic cotton and circular design principles.
Image Source: Edamamma.com
Kiggle
Kiggle creates adorable, organic co-ord sets and essentials in the kidswear category. With functional details and buttery-soft materials, the brand keeps sustainability accessible without compromising on cuteness.
Image Source: Kiggle
2. Heritage in Every Thread
Whitewater Kids
Think of this one like handloom for little humans. Whitewater Kids works directly with artisans to create baby clothing from Kala cotton and other indigenous weaves. Their designs retain the charm of Indian craft while staying baby-soft and irritation-free.
Image Source: Whitewaterkids.com
Manan
Manan’s kidswear collection brings their signature linen magic into miniature form. Think breathable dresses and fuss-free silhouettes that let children play, explore, and simply be.
Image Source: Manandesign.com
Saphed
Saphed’s children’s range uses responsibly sourced linen in gentle hues and timeless cuts. Perfect for parents who believe less truly is more.
Image Source: Saphed.com
3. Everything Under One Roof
Baby Forest
Ayurvedic-inspired, Baby Forest offers clothing, bedding, accessories, toys, and gentle care products, all rooted in slow living. From muslin blankets to traditional-inspired essentials, it’s a one-stop world for mindful parents.
Image Source: Babyforest.com
Masilo
Masilo’s bedding and nursery accessories are adored for their soothing palettes and organic fabrics. Their mini cot sets, quilts, and swaddles are crafted with GOTS-certified cotton and delicate hand-embroidered details.
Image Source: Masilo.com
4. Natural Toys
Birch & Bug
This brand creates wooden and open-ended toys that encourage imagination over screen time. Each piece is handcrafted, safe, and consciously designed.
Image Source: Birchandbug.com
Suspire
Suspire’s wooden toys and learning sets are toxin-free, sustainable, and long-lasting. Their products double as décor, making soft, warm, and beautiful additions to a child’s space.
Image Source: Suspire.com
Bloon Toys
Known for their transformable Pikler triangles and Montessori-inspired play equipment, Bloon Toys focuses on movement, independence, and structure-free exploration. Every piece is handcrafted with care and child-safe finishes.
Image Source: Bloontoys.com
5. Gentle Care
Forest Essentials
Forest Essentials’ Dasapushpadi range blends age-old ingredients with modern safety standards. Their baby wash, lotion, and haircare follow traditional Ayurvedic recipes crafted for sensitive skin.
Image Source: Forestessentials.com
Old School Rituals
A brand rooted in grandmother-approved remedies, Old School Rituals brings back indigenous skincare using natural ingredients like rock salt, powders, and Ayurvedic botanicals. Gentle, effective, and rooted in culture.
Image Source: Oldschoolrituals.com
These 14 brands are proving that sustainability for children comes with a promise to protect the planet they’ll inherit, to honour the crafts that shaped us, and to nurture childhoods that are gentle on the skin and kind to the earth.