A brand that believes in function over fashion, Salt Attire is setting a high standard for quality, fit and comfort in workwear. Find out more about the brand from its founder Dipti Tolani.
Conscious, inclusive and mindful- homegrown ethnicwear label trueBrowns is sustainable and a lot more! Find out more about the brand.
Run by mother-daughter duo Jaya and Shweta, WhySoBlue aces the balance that is fashionable conscious clothing. Find out more about the brand and its journey that started from the living room.
Is it time? Here’s how you can tell!
Let’s start the New Year with a fresh take on how you treat your wardrobe! Here’s how.
Power dressing has more to do with ‘how you wear’ as compared to ‘what you wear’. These three things will ensure you’re on top of your game!
Planning to take up the ‘No New Clothes’ challenge in the New Year? Here’s how you can do it effortlessly!
From picking the right colour tones to assembling layers, the seemingly daunting task of layering is actually a fun wardrobe experience.
If there’s anything you should definitely change in 2021, it’s the way you shop. Here’s how!
Ready to start the new year on a conscious yet fashionable note? Here are five fashion resolutions you must consider!
Looking for a sustainable way to turn your winter wardrobe around? Here are some easy ways you can do that!
The concept of thrifting has existed for ages, often in the form of garage sales or vintage shops. Recently, many such homegrown thrift shops have popped up online that offer a whole range of wardrobe essentials.
A designer and entrepreneur, Anita Dongre is known for pushing the boundaries when it comes to giving back to the planet and the people, all the while doing it in style. Find out more about her views on mindful business & fashion.
Find out about mindful fashion, Indian craftsmanship and a lot more in this interview with Karishma Swali!
Did you know your wardrobe has this much plastic?
She introduced us to linen saris and we never looked back! In conversation with designer Anavila Misra about her journey of growth alongside that of various artisan clusters.
Summer clothes that work perfectly well in the winter? Why not!
Women artisans have growingly come to stand at the forefront of the craft revival movement in India. Read on to find out how this brand empowers indigenous communities by going the extra mile!
“We started Tribe with a very small team and zero knowledge about e-commerce,” says Arora. Read up about the journey with her brand, Tribe Amrapali.
Are you all set for a fashionable winter? These knitwear styling tips will surely get you there!
5 palazzo tips to give you absolutely fail-proof outfits!
Clothing doesn’t just affect the personality and psychology of adults, but also that of kids. We take a deep dive into the impact of fashion on children.
These four inspirational Indian teenagers have been acing climate activism with their actions and voices. Find out more about them!
All set for lehenga shopping? Here’s how you can make it sustainable too!
Why should grown-ups have all the fun? Here are five sustainable labels for children’s wear!
Did your favourite Diwali outfit suffer from a bad stain or a tear? Here’s how you can give it a quick makeover!
Here are three simple ideas to help you layer festive wear better!
Find out how sustainability in fashion is growing- from full collections to innovative waste management solutions here’s all you need to know about sustainable fashion one of India’s largest fashion events.
There’s no reason the ‘buy to last’ rule should not apply to your festive wear as well. Here’s everything you need to know!
Does going through the festive season stress you out? Here’s the ultimate festive fashion checklist to help you survive!
From experimental new designer on the block ‘re-‘ to sustainable favourite like Eka, sustainability has taken a positive turn at the fashion event. Find out more!
Got festive wear fashion problems? Here are some hacks that will make it smooth sailing!
These easy skills will help you make your wardrobe more sustainable through easy fixes.
Here are three Indian brands that take conscious fashion to the next level with the upskilling and training of their women artisans.
Want to learn a new textile craft? Here’s where you can do that!
Can’t part with your skinny jeans, or can’t wait to part with them? Whichever one you are, here’s everything you need to know on the denim style that might take over the skinny jean.
Looking at a career in sustainable fashion? Here’s what you need to know!
In a first, Relove launches a digital factory outlet of sorts, allowing brands to sell products that have minor damages with full transparency.
Upskilling programs are an important form of education for women artisans today. Find out why!
Want to be free of gender-related fashion rules? Consider this a sign!
Want to know the different types of jeans available for women? Here's a guide that explains the types of jeans for women in detail and gives tips for styling jeans!
Want to be free of size-related fashion rules? Consider this a sign!
Age should be the last thing dictating your wardrobe choices, and here’s proof!
Feel like you’re only wearing the same 10 pieces every day from your wardrobe? Here’s how you can change that for the better.
Want to be free of size-related fashion rules? Consider this a sign!
Joining hands with entrepreneur and actor Malaika Arora, Namrata Karad’s Ahikoza is all set to debut the brand in India.
Looking to learn more about Sustainable Fashion? Here are five online courses you can take from the comfort of your home.
Find out more about the brand that is reimagining timeless pieces with sustainable alternatives!
Love Letter makes sustainable jewellery seem effortless. Find out more about this stylist-approved brand!
Osé Studios aces seasonless clothing with a side of quirk like very few can. Find out more about them!
Find out more about Moonray, a young yet conscious brand acing the fashion game.
Find out more about five garments that not only made a fashion statement but were also a representation of women’s freedom.
This National Handloom Day, we look at some Indian handloom fabrics that have stood the test of time and have transformed with the times.
It may sound like a dream come true when it comes to fashion shopping, but it may be harmful to the environment in ways you didn’t consider.
Say goodbye to all your belt woes with these super-easy hacks!
You may be unconsciously preventing people from access to social justice. Here’s how you can buy fashion better.
Did you know cleaning your clothes at home can be made more sustainable? Here’s how!
Monsoon shoe tips that’ll up your style game!
A guide for easy ways to be sustainable with fashion!
Getting a fresh pair of underwear exactly when you need it sounds like a refreshing departure from hoarding packs of underwear. Here’s how you can get your hands on India’s newest subscription-based underwear.
Inspired by the feminist icon’s art, the PUMA X Frida Kahlo collection is a unique blend of her floral art and high-function qualities.
Find out how fast fashion causes a lack of environmental and social justice in the global community.
Three new ways to wear your old saris!
Time for some damage control! Here’s how you can make your fast fashion purchase slightly eco-friendlier.
Sustainable fashion may not be everything you think it is! Read on as we bust some slow fashion myths for you
8 sustainable monsoon essentials for stylish looks this rainy season!
Here are some monsoon-friendly styling tips you can trust on a rainy day!
Want to take your knowledge on sustainability up a notch? Get started with these fabulous reads!
In conversation with Aulerth’s founder, Vivek Ramabhadran, about making traditional jewellery more sustainable.
Do you suffer from fast fashion cravings? Here are 10 homegrown brands that will come to your rescue.
These podcasts are sure to keep you updated on all the latest fashion-related tea.
Meet the brand that uses only organic cotton for all its garments- even the knits!
Upcycled jewellery never looked so good! Find out more about upcycled leather accessory brand, Noupelle.
Ekà’s timeless designs are made with utmost detail to sustainability and conscious production. Find out more about the brand’s ethos!
Be it handwoven denim or recycled swimwear, The Summer House keeps it chic, easy and conscious from a holistic standpoint. Read on to know more!
You’ve never known linen until you’ve met Saphed’s super easy yet minimal designs! Find out more about the brand’s choice of fabric incorporated from bedding to clothing.
Don’t know what’s the best outfit for your first ever job interview? Here’s your go-to guide!
Find out more about the brand that made upcycling cool in the Indian fashion game: Doodlage!
From the unconventional take on India’s freedom fabric Khadi to a slow fashion model, The Right Cut strikes the right cord of balance with handwoven fabrics and modern design sensibilities.
Introducing a brand that applies sustainability to its creations with a holistic approach; being conscious right from the choice of raw materials to the packaging.
Angana Nanavaty adds meaning to each piece of jewellery she creates, making them pieces that you will use forever and will last long. Read on to find out more.
R|Elan has launched EarthTee made with recycled PET bottles from FDCI X Lakmé Fashion Week in collaboration with Satya Paul by by Rajesh Pratap Singh.
Introducing Studio Maikai, a brand that prioritises sustainability with better materials and eco-friendly processes, translating into wild, free and conscious resort wear.
Okhai started with 350 artisans of the Okhamandal region of Gujarat, going on to support, promote and sell products made by artisans across India. Find out more about the brand’s clothing!
End up with a shabby-looking outfit more often than you’d like? Here’s what you can do to avoid that!
You’ve heard of fast fashion so far…but what exactly is ultra-fast fashion? Let’s find out!
Motherhood has been stereotyped in multiple facets of its existence, including fashion. These seven looks set mothers free of fashion rules.
Your guide to decipher everything written on your booklet of a garment tag!
Super easy tricks the planet and your bank account will thank you for following!
You’ll love raiding your mom’s wardrobe for these five fashion treasures!
Can’t figure out if a trend is for you or not? Here’s how you can decide!
Today, the textile and apparel industry is the largest employer of women workers in the country. While that may seem like progress, with more women coming out to work, the reality is a far cry as garment factories see women living in restrictive situations and leading harsh lives. Find out what conditions your clothes are made in.
Why buy something you already own? Dig into your closet for these popular fashion trends!
Confused about what to wear to the airport? Here's the ultimate guide to the best comfortable travel outfits for women
Too hot for your favourite wardrobe staple denim? We’ve got some easy breezy alternatives you can try!
As intimate weddings became the norm, a ripple effect was felt in all aspects a wedding entails, including bridal fashion. In conversation with recent bride & fashion entrepreneur Meghna Goyal on what spoke to her when it came to her bridal outfit.
Want great alternatives to fast fashion jewellery? We’ve got you covered!
Catch our conversation with sustainable fashion entrepreneur Sheena Uppal about her brand Rengé, which uses surplus fabrics to create unique yet stylish designs.
Do you often complain about not having enough clothes? These tips are for you!
Don’t want to go wrong with your next bag purchase? Use these tips!
Are you being greenwashed? Here are some red flags to beware of!
In conversation with Ochre Athletica founders Aditi Kakkar and Radhika Shanker about what a woman pursuing fitness or sports needs in her wardrobe.
Swap these fashion picks for a more sustainable alternative!
Need a summer fashion upgrade? These staples are sure to keep you covered!
Indian label Bunaai made heads turn with the launch of its new resale program. Here are five more ways you can buy and sell pre-loved fashion in India!
Curious about the fashion NFT boom? Here are a few Indian fashion NFTs you should check out!
Did you get the memo? Repeating clothes is now cool! Here’s how you can do it without making your outfit look repetitive.
These organisations support countless women artisans across the country by providing employment opportunities as well as skills training.
Finding the right jeans for you seems like a treasure hunt? These denim brands are what you were looking for!
There’s no better way to celebrate women than to support their skills and crafts, and these women-led brands do it so well!
Here are some rights given to women by Indian laws that you should know about.
Give your old clothes a makeover from the comfort of your home with these five ideas.
Soon to be launched women-led NFT project, Shama Shorties, is set to create an inclusive, relatable and helpful community for women in the metaverse world. Find out what it’s all about and what you can expect!
Here’s everything you should know about the latest in climate justice!
Gone are the days when swimwear just entailed the tiniest bikini! Here are eight swimsuits that are comfortable and offer ample coverage at the same time.
Did you know these five clothing items cannot always be recycled?
The concept of climate justice goes well beyond the realm of environmental protection, tapping on several social inequalities a majority of human life faces today. Find out what exactly it is and what you can do to help.
Need a new year closet cleanse? Here's a list of toxic stuff you don't need!
Has sustainability got you thinking twice before throwing something away? There’s a repairing solution coming to you with this next fashion wave.
Did you know Bolivia grants equal rights to Mother Nature under one of its environmental laws? Read more on this and other revolutionary climate justice laws from around the globe.
Trust these environmentalists and climate activists to enlighten you on the most impactful commentaries around climate change.
Here’s the perfect Y2K outfit for you as per your zodiac sign!
These 6 Indian artists have been using various forms of art including video, sculptures, sound and technology to depict the modern-day state of affairs. Read on to find out more about these game-changing artists.
Pantone just announced its colour of the year: Very Peri. Here's what this violet hue means for fashion!
Say yes to the dress but only if it exists. When you’re an Indian woman of size anywhere above the ‘medium’ sizing, this treasured piece can take you on a treasure hunt. And while designers are increasingly showcasing curvier models in their bridal ad campaigns, visit their stores and you will experience a total lack of options, no trial pieces, no pictures—this is just the tip of a very problematic iceberg. Read on to know more.
Sustainable shopping is so much more than just opting for a sustainable brand. Here are the smaller unsustainable habits you need to stop in order to make more conscious shopping choices.
Here’s everything that’s going to be hot in fashion this year!
The last few years have brought on tremendous pressure on the economy, leading to higher cotton prices, a rise in transportation costs and a possible increase in clothing taxes. Find out how much of the pressure might trickle down to you as a consumer.
Take a journey through the transformation of the Banarasi Zari craft with Shanti Banaras.
Want to have a sustainable wardrobe in 2022? That doesn’t mean you need a complete wardrobe changeover. Here’s what you can do instead!
Can’t wait to know what fashion has in store for everyone in 2022? We’ve got you all the dirt!
Swimwear brand OOKIOH’s founder, Vivek Agarwal, talks to us about all things swimwear and sustainable. Read on to know more about how recycled swimwear is made and what it entails.
In 2020, 601 cases of wildlife killing or illegal trafficking were registered by the Ministry of Environment Forest and Climate Change. In the same year, 106 tiger deaths were registered as well. Tigers, along with a number of other species have been illegally poached and trafficked for their fur, hair, or wool to be converted to fashion accessories. Find out the real price of fashion.
Wondering how to get that cute aesthetic outfit that is trending in 2021? Click here to get the best 30 unique aesthetic clothes ideas for a stylish look. Check now!
Small steps go a long way when it comes to sustainable habits. Here are six unsustainable everyday things you need to stop now!
Here’s all you need to know about styling iconic Y2K trends!
Prepare to be amazed at these sustainable fashion innovations in India this year!
Vaishali Shadangule made headlines as she became the first Indian woman designer to showcase at Paris Haute Couture Week 2021. She talks to us about her journey to the platform and everything it entails.
Making fashion sustainable is no easy feat; but these women are making it look like a stylish piece of cake! Read on to know more about sustainable fashion’s most stylish advocates!
Whether its making a path-breaking move in the world of art NFTs or being socially responsible through art, these women have proved they can do it all and make it art!
These designers have proved time and again how Indian fashion can be truly global at heart!
How to style 90s fashion in 2021? Here is a perfect guide for every woman to try the 90s outfits for an incredible style. Check out now for 90s outfit inspiration!
Wondering how to style business casuals for women in 2021? Her Circle brings to you more than 20 ideas on how to rock the business casual look in a jiffy! Check here!
When it comes to fashion, these women have proved time and again that age really doesn’t matter. Read on to find out who’s on our list for stylishly defying fashion rules!
No matter how cute a pair of shoes are, you’re not going to be tempted to wear them if they hurt your feet.
These tips with save your summer clothes from seeing the back of your closet all winter long!
Here are some tips to help you pick the right wedding outfit for you!
Here’s a one stop shop for everything sustainable in fashion!
All set to pack and store your wedding outfit? We’ve got better ideas for you!
Don’t let fashion myths stop you from dressing your best! Here are size-related fashion myths you need to stop believing now.
Here are 5 things you can’t get through winter without!
With a host of brands using the heritage craft to transform modern silhouettes, block prints have been more popular than ever in recent years. Read on to find out more.
Can’t wait for Diwali? Here’s how you can dress your best and have a safe and happy Diwali!
Diwali cleaning bringing up too many pre-loved clothes you don’t need? We’ve got just the right fix for them!
Prepping new outfits for Diwali? We have a better idea! Here’s how you can sport new outfits without digging into your pocket.
Halloween is right around the corner and if you’re still looking for some outfit inspo, we’re here with exactly what you need!
Melissa uses its own recyclable and durable version of PVC, one of the most commonly used forms of plastic used across various industries. Read on to know more about how the brand is pioneering a conscious use of plastic.
Using commonly discarded materials like tarpaulin, billboard flex, car seat belts, and used canvas, the brand has created a range of stylish yet sustainable accessories.
“Shop local” is so much more than a catchphrase today, it’s brought to light brands that set the Indian fashion industry apart in many ways. Here are 10 such brilliant yet yound brands that deserve your attention!
Jewellery is truly eternal, especially the heirloom kind that can be passed on through generations, cherished by each one. Here are jewellery brands reinventing Indian crafts making them relevant for today and for years to come!
Love shopping online but can’t seem to get it right? Here are 10 tips that will make sure your virtual shopping sprees are always successful!
Even after years of problems with collections stocking out and an enormous industry-wide inventory problem, fashion still fails to find a solution, but new tech may have the answer. Read on to know more!
What do you think about buying clothes that you can only wear virtually, maybe for an Instagram picture? Not only is that possible, but it’s also taking the virtual fashion world by storm. Read on to find out more!
Whether it’s the red carpet or street style looks, celebs across the world have been sporting looks with a sustainable theme, and these are some that we can’t get over!
A restaurant in Delhi allegedly refused entry to a woman wearing a sari, and a huge backlash ensued. Here’s our take on whether this attire is smart enough for formal as well as casual occasions, or not.
Trying to be sustainable with fashion but don’t know how to shop less? Here’s your ultimate guide!
While conscious clothing is on everyone’s mind, there’s a lot happening with sustainable shoes as well. These shoe brands are stylish, conscious, and you need to know about them now!
When Billie Eilish wore a pink tulle gown in exchange for Oscar de la Renta ensuring no further use of fur by the brand, or the moment Congresswoman Alexandria Ocasio-Cortez walked down the Met Gala red carpet in a white gown with the phrase “tax the rich” on it, the messaging was clear. The red carpet is the new billboard--a medium of expression for political, social, and cultural opinions.
Did you know the global fashion industry produced waste worth $400 billion, as of 2019? Here’s how Indian brands are combating fashion’s waste problem!
Fashion is so much more than trends and styles, and these designers have proven just that!
Did you know producing jewellery can have a negative impact on the environment, even affecting water resources? Find out more about why sustainability is important in jewellery!
What we wear represents what we stand for, our mood, and a lot more. These clothing labels are proving they stand for freedom from gender stereotypes and why you should too!
India’s independence was a monumental point of change for Indian fashion. While staying true to its roots, fashion in India has transformed into a modern version suited for the Indian woman.
We speak to homegrown sportswear label, Maikai, which makes made-to-measure sports bras out of 100 per cent cotton, to find out what it takes to create sustainable sportswear.
Size inclusivity is just as important in sustainable fashion, as it is otherwise. Here’s an ultimate fashion guide to help you pick better!
Fashion is not always about following rules. Here are five times fashion helped break rules, freeing women of stereotypes!
The fabric that once shaped the movement of independence in India has evolved into a fabric of versatility, transforming the face of handcrafted garments world over.
4 simple things you’re doing in your day-to-day life that are causing serious harm to the environment.
Greendigo, run by Meghna Kishore and Barkha Bhatnagar Das, offers a huge range of stylish, functional yet sustainable clothing for children.
We’ve rounded up a list of sustainable places you can shop from if you’re missing your budget shopping sessions on Shein.
You’ve shopped from these brands, you even remember some of their jingles, and they’re still here, acing clothing like no one else can!
"It” bags and the latest statement shoes all over your feed? Here’s how you can get the most fashion favourite pieces of 2021 at great prices!
With brands being reported for misleading information on different fronts of business, it becomes important to identify how to avoid being misled. Read on to know how to spot greenwashing.
This is how Indian fashion brands are using traditional crafts and innovative techniques to be more sustainable.
Brands like Kering, Christy Dawn and Patagonia have been adopting materials sourced from regenerative farming practices.
Trends may come and go, but a good quality garment is here to stay. But, what if we told you there’s a way to have both?
Do you love tees with cheeky one-liners or funny quotes? Let’s find out if they’re still relevant!
Your clothes go way beyond being functional or making you look good. Here’s how what you wear may be affecting your headspace.
Fast fashion is coming up with sustainable labels and sustainability goals every day. But can they be environmentally friendly? Read on to find out!
The pandemic has left us staying at home more than ever, but these Indian clothing brands are making the staying home ordeal a lot more stylish.
Here’s everything you need to know about the most popular clothing trend: Y2K fashion!
From Indian fashion blogger, Masoom Minawala Mehta, to supermodel Bella Hadid, almost every attendee at the festival gave their make-up and hair a unique touch. Catch up on the three trends we cannot get enough of, here…
We’ve compared the pros and cons of fast fashion and sustainable fashion. Read on for all the details!
One person’s trash can be another person’s treasure, and this is extremely important in the times we live in today. Here are some homegrown brands that turn waste into lifestyle products.
Fashion trends may come and go, but some are here to make you feel good and happy. Here are some that left us feeling great just when we needed it!
Here are some stylish yet sustainable accessories you can pick over fast fashion ones. Read on to take your pick!
These funny women, apart from giving us a good laugh, are giving us some serious fashion goals! Read on to know more.
Drying your clothes can take forever on a rainy day. Here’s how you can speed up the process with some easy tricks.
Here’s where you can get your dose of sustainable Indian wear from!
In a country where the apparel market, valued at around $65 billion, is the second largest retail market, and inclusive fashion refers to miniscule brands that focus on plus size, the availability of adaptive fashion is almost unheard of. We speak to para-athlete Deepa Malik and first-ever differently abled UPSC topper (in general category) Ira Singhal apart from a few fashion brands that cater to the differently-abled.
Here’s a list of six Goa stores you need to visit on your next trip to the beach paradise.
Utility wear has made a big come back on every fashion feed redefining street style. Here’s how you can keep up with this trend.
Using your clothes for longer is a step towards sustainability. Here are a few tips and tricks that will make sure your clothes last you a while.
Here’s your comprehensive guide to getting your hands on sustainable denim in India.
These plant-based materials are transforming the fashion space by replacing unsustainable, polluting materials. Read on to find out how!
The buy more-throw more policy takes a huge toll on our environment. Here’s how long your clothes take to decompose once thrown out.
The COVID-19 pandemic has made homes the centres of our lives. But did you know that many everyday household items you use generate a lot of plastic and toxic waste that can harm both you and the planet?
Words like ‘sustainability,' ‘conscious’, and ‘ethical’ seem to be trending in fashion right now. But the very idea seems like an oxymoron.
Here are six fashion brands that are including packaging in their commitment to sustainability.
Here’s our list of go-to vintage stores and vintage shopping tips!
Here’s why your swimwear should be sustainable, and where you can get the right one!
Want to know if you can be stylish yet sustainable, that too without burning a hole in your pocket? Let’s find out!
Here are some traditional Indian textile crafts and why they’re better for the environment.
There is more to zodiac signs than just personality traits and soulmates. What if you told you that your go-to outfit is closely related to your sun sign?
We show you different ways to wear a white tee.
Thrift stores have seen a growing interest among fashionistas all around the country. Here is a list of 7 affordable thrift stores you need to know about!
Be it the red carpet or a casual outing, celebs often dole out fashion inspiration. We tell you about five elegant looks that you can recreate and make a statement.
This comfortable yet chic trend continues to be a mass favourite. And why not? Its sheer versatility cannot go unnoticed.
There’s no such thing as too many pairs of shoes. That said, we’re all unique, and so is our sense of fashion. However, there’s no two ways about one universal truth when it comes to footwear; these are the five pairs no woman should do without.
Boyfriend jeans, oversized sweaters and coats—fashion is definitely enjoying an androgynous moment. Here are the five must-haves from the men’s section.
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