In this conversation, Puja Goyal Sarvaiya, the founder of The Chic Indian, breaks down what it really means to build a fashion platform rooted in discovery, craft, and cultural alignment.
Conceived as a hyper-curated e-commerce marketplace, The Chic Indian brings together emerging and contemporary homegrown labels that are intentionally Indian yet globally relevant. Puja speaks about moving beyond algorithm-led shopping, instead creating a space where every brand, product, and story is thoughtfully chosen.
From empowering women artisans in Rajasthan through labels like Choyal, to integrating AI-led conversational commerce and image search that makes discovery intuitive and personal, this video explores how fashion, technology, and values intersect on the platform. Puja also reflects on why women’s entrepreneurship matters as a pathway to agency, independence, and long-term societal impact.
At its core, The Chic Indian is about building a community that shops with intention and where craft meets innovation, and style is shaped as much by story as by design.