In this Her Circle Bizruptors feature, Preksha Chopra tells us how she built Welme around a simple but striking statistic: 80 per cent of women suffer from period pain for at least two to three days every cycle. For most of them, options like painkillers, hot water bottles and waiting it out have stayed the same for years.
Welme's answer is a pain relief device that works on TENS or Transcutaneous Electrical Nerve Stimulation technology. Small, discreet and worn directly on the body, the device works on two levels: interrupting the pain signals travelling to the brain, and improving blood circulation in the affected area to naturally release positive hormones. The sensation, Chopra describes, feels like a gentle tingle, much like closer to a massage than a medical device.
For the founder, the science behind TENS is what makes Welme a longer-term solution rather than a temporary fix. Consistent use helps ease muscle stiffness and reduce the intensity of contractions that make period pain so debilitating for so many women. The device runs an automated 15-minute therapy and is discreet enough to wear to work, to college, or simply while moving around the house.
Welme is also expanding into grooming and self-care with the goal of building a complete ecosystem for women's personal care. As Chopra puts it: this is just the beginning.
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