In a world full of synthetic sprays, invisible gases and harsh chemicals, two mothers- Julekha and Bandana, decided that the air in their homes deserved better. Concerned about the invisible load of volatile organic compounds (VOCs) and aerosol gases that many conventional room fresheners release, they launched Bloom Green with a simple mission: natural, plant-based freshness that’s safe for people, pets and the planet.
What started as a quiet quest for a healthier indoor air alternative quickly became something bigger: a brand built on traditional craft, sustainability and mindful living.
What Makes Bloom Green Different
- Plant-powered & chemical-free: Instead of aerosol propellants and synthetic fragrance chemicals (which studies link to indoor air pollution and potential health issues).
- Rooted in heritage: The scents are crafted using traditional steam-distillation methods, often associated with the famed fragrance town of Kannauj, where floral and herbal distillation has been an art for generations.
- Safe for all living beings: Because there are no harsh chemicals, Bloom Green’s fresheners are marketed as safe for children and pets, a major plus for many urban families.
- Transparent & eco-conscious: The brand emphasises full ingredient-transparency, avoids synthetic VOC-laden compounds and uses sustainable practices.
In short, Bloom Green doesn’t mask odours with heavy chemicals. It offers genuine, subtle, natural scents that come from plants, herbs and traditional methods.
From Kitchen to Home: The Birth of a Brand
For Julekha and Bandana, the journey was likely personal (as it is with many founders), perhaps driven by a desire for clean air at home, concerns about health, or a pursuit of a kinder lifestyle. Their background as mothers may have shaped their sensitivity to what’s safe for children, pets, and households.
They turned to traditional Indian aromatic knowledge, using steam-distilled flowers, herbs and even vegetables to create room sprays and diffusers free from synthetic chemicals. Over time, that thoughtful experiment turned into Bloom Green: a brand promising freshness without compromise.
Today, their products appeal not just to those who dislike synthetic smells, but to a growing tribe of conscious consumers who want sustainability, transparency, and health-friendly choices in everyday homecare.
Why Bloom Green is Carving a Niche in India
- A growing demand for healthier homes- As people become more aware of indoor air quality, especially in densely populated or polluted cities, a product that avoids VOCs and synthetic fragrances becomes a welcome alternative.
- Blending heritage with modern sensibility- By using traditional distillation practices from places like Kannauj, Bloom Green offers authenticity and roots, appealing to those who appreciate Indian craftsmanship, but with the quality expectations of today.
- Safe for families, pets and sensitive noses- For households with kids, pets, allergy-prone people or chemical-sensitive individuals, a gentle, plant-based freshener is often a better choice than standard aerosols or plug-ins.
- Ethical and sustainable positioning- In a consumer world increasingly valuing sustainability, Bloom Green ticks the boxes: natural ingredients, minimal chemical load, transparency, and eco-friendly ethos.
All these make Bloom Green not just another air-freshener brand, but part of a subtle shift from masking smells to cultivating real, healthy environments.
What Bloom Green Means for Homes Like Ours
Imagine this: you step into your home after a long day. The air doesn’t hit you with that artificial ‘perfume store’ smell. Instead, there’s a quiet freshness, maybe a subtle whiff of herbs, or clean floral notes, or that faint, green calm that comes from honest plant-based oils. The air feels lighter. Your breathing feels calmer. And you don’t have to worry if there’s a little one or a furry friend lounging nearby.