Bhai Duj traditionally honours the familial connection between siblings, but some brothers and sisters are not just bound by love, but by shared ambition and entrepreneurial spirit. In today’s world, going into business with a sibling can be a game-changer. With trust and understanding at the core, these sibling pairs have built successful small and medium-sized businesses (SMBs), which now rake in crores of rupees. This Bhai Duj, we highlight their entrepreneurial journeys that have been as fulfilling as their personal relationships.
1. JISORA
Instagram: jisorajaipur

Kavya, Mehul, Tushar, and Khushboo Sethi grew up in a family that has been in the clothing business for over 35 years in Jaipur. Entrepreneurship was practically in their blood, but it wasn’t until the pandemic that they took the leap to launch their own brand, Jisora, in 2020. With the rise of ‘work-from-home’ culture, the siblings identified a gap in the market. While there was plenty of fashionable western wear and traditional ethnic wear for women, there was little that combined the two.
Jisora filled this niche, offering clothing that was both stylish and comfortable for women looking for versatile, everyday wear. Today, the brand drops 40 to 50 new designs every month, offering variety at an average price of ₹1,000. The siblings have turned their shared experience and family legacy into a booming business that’s here to stay.

Website: jisora.com
2. MuLive
Instagram: @mulive_coliving

First-time entrepreneurs Aahat M Sharma and Akhand Mehta co-founded MuLive, a start-up that provides co-living spaces for young professionals. The idea for MuLive was born when the siblings stayed at a luxury co-living space in London and wanted to replicate that experience back home in India. Their co-living spaces take care of everything from food and housekeeping to Wi-Fi, eliminating the hassles of renting for residents.
Like any start-up, MuLive had its fair share of challenges, especially during the pandemic. Aahat shares that it was difficult to scout for properties that met their standards and find the right employees. Despite these hurdles, their bond as siblings provided them with the support that they needed to stay resilient. Today, MuLive is thriving, proving that a strong sibling relationship can be the backbone of a successful venture.

Website: themulive.com
3. LOBOMAR-
Instagram: lobomar__

Siblings Marcella and Marco Lobo, with roots in both India and Italy, created the fashion and editorial brand LOBOMAR, which operates out of London. Drawing inspiration from their multicultural upbringing, their debut collection, 'Final Orders, Please,' merges tradition and contemporary fashion. It features upcycled sarees from their aunt’s Mumbai neighbourhood and organic cotton fabrics sourced from Tamil Nadu.
While Marcella is the creative brain behind the brand’s designs, Marco handles the strategy and marketing, a collaboration that has led to LOBOMAR being featured in the Wereld Museum in Amsterdam. This sibling duo’s shared vision and complementary skills have turned their brand into a fusion of art and fashion, gaining global recognition in the process.

Website: lobomarhyphen.com
4. Reik
Instagram: reik.studio

Founded by siblings Sneha Kunwar Singh and Deepanshu Kunwar in 2019, Reik is a Calcutta-based luxury womenswear brand. Both graduates of NIFT and with significant industry experience, they launched Reik to create refined, timeless designs. Reik’s collections are known for blending masculine and feminine elements through innovative designs and creative experimentation with colours and textures.
Sneha and Deepanshu’s collaboration is rooted in their mutual appreciation for craftsmanship and quality. Together, they’ve built a brand that is both luxurious and grounded in timeless style, attracting a clientele that values both creativity and craftsmanship.

Website: reik.in
For these sibling, their businesses are a reflection of the trust and understanding they share. Working with a sibling offers an advantage—an unbreakable bond that can weather the challenges of entrepreneurship.