Job search platforms are often treated simply as listings of opportunities. In today’s competitive market though, thinking outside the box can make all the difference. Here are some unconventional strategies to make the most out of these platforms:
1. Don’t Just Search – Be Searched
Most job platforms allow you to create a profile for employers to find. It is crucial to optimise your visibility here. Use keywords creatively, mirroring industry trends. This isn’t about stuffing random buzzwords, but thinking about how recruiters search. For example, if you're a content creator, mention niches that are in demand like ’sustainability writer‘ or ’AI content specialist’. Even if these aren’t your exact job title, reflect trending areas where you have transferable skills.
Also, remember to regularly update your profile. Simply tweaking a skill or adjusting your title can refresh your profile’s visibility in search algorithms.

2. Go Beyond The Obvious Platforms
While LinkedIn and Indeed dominate, smaller, niche job platforms often target specific industries or skill sets. Niche platforms are lesser crowded, giving you a better chance of standing out.
Another idea is to explore global job platforms like WeWorkRemotely for international roles, especially if remote work fits your lifestyle. Expanding your geographical horizons can open doors to roles you may not have considered.
3. Engage With The Community Features
Job platforms aren’t just passive job boards. LinkedIn, for instance, is buzzing with groups, webinars, and comment sections under posts. Joining professional communities and adding meaningful contributions can put you on the radar of recruiters and industry experts. By demonstrating your expertise in these spaces, you can build a reputation before even applying for a role. For example, commenting on a company’s post and sharing industry insights can catch the eye of someone hiring.
Additionally, joining virtual events or attending platform-organised webinars could lead to connections with recruiters that go beyond the usual job application process.

4. Cold Messaging The Right Way
It’s easy to apply and wait, but cold messaging on platforms like LinkedIn can be a game-changer if done right. Avoid generic outreach; instead, research the recruiter or hiring manager’s interests and work background. Referencing a project they were involved in, or a relevant industry trend shows you’ve taken the time to personalise the message. Try a conversational tone rather than a formal one, especially in industries like tech or media where a more relaxed approach can work in your favour.
A well-crafted, direct message might bypass hundreds of other applicants. It could also spark a conversation, even if a position isn’t currently available, laying the groundwork for future opportunities.
5. Monitor Platform Analytics
Platforms like LinkedIn offer insights on who has viewed your profile or how often you appear in searches. Use these to your advantage. If your profile isn’t attracting enough attention, tweak it—perhaps change your headline or add more skills. Conversely, if certain companies have viewed your profile but haven’t reached out, consider directly connecting with recruiters from those companies.
These analytics are not just passive numbers—they’re clues about how effectively your profile is positioning you in the job market.

6. Leverage Job Alerts With Precision
While most people set up general job alerts based on titles, you can be more strategic. Set alerts for specific companies or even keywords tied to upcoming trends (like ’remote AI developer‘ or ’ethical fashion‘). As industries evolve, being at the forefront of emerging trends allows you to apply before positions become saturated.
If a company you’re targeting has posted jobs in the past, set an alert for future listings even if they’re not hiring now. This can keep you ahead of the curve.
7. Focus On Projects, Not Titles
When crafting your profile or CV, most candidates obsess over job titles. Instead, emphasise key projects or accomplishments. Talk about problem-solving scenarios you’ve led, not just the positions you’ve held. This is particularly effective on platforms that offer space for portfolio or project highlights, such as LinkedIn or Behance. Describing the impact of your work often resonates more with recruiters than just listing roles.

8. Use The Platform to Research The Employer
Don’t just rely on job descriptions. Job search platforms are a goldmine for gathering information about prospective employers. Study the profiles of current employees at the companies you’re interested in. What skills do they have? How do they present themselves? This can give you clues about the company’s culture and expectations, which you can then reflect in your own profile and application.
In addition, read the company’s latest updates or posts. This shows initiative and lets you tailor your application to highlight how you can contribute to their current goals or challenges.
9. Collaborate Through Platform Features
Some platforms have built-in collaborative features that many users overlook. LinkedIn, for instance, allows you to co-author articles or even create posts with someone else. Reach out to a peer or industry leader to collaborate on a project or an article. Not only does this elevate your visibility, but it also showcases your ability to work with others, a trait highly valued in many industries.

10. Avoid Over-Reliance On Job Listings
Ironically, one of the most unconventional approaches to using job search platforms is to not rely solely on job listings. Focus on building relationships, improving your visibility, and creating opportunities for people to find you. Often, the best jobs aren’t the ones listed but the ones created for you because of the connections you’ve made and the value you’ve demonstrated.