Anyone working in the beauty space will tell you that it is bigger than it looks from the outside. For some odd reason, when I tell people I work in the beauty space, they automatically assume I am a makeup artist. It is a common misconception that the jobs in the space are limited to being a MUA, when in reality, there are so many other options one can consider if they love all things beauty! The only two rules that I have come across in the last few years are this; one, treat everyone as you would like to be treated, that is, with respect; and the second, get ready to defend the benefits of your favourite product from being attacked by other passionate beauty lovers! If you are considering a career in beauty but don’t want to go the OG makeup artist way, here are some options for you to consider.
Public relations executive
If you have strong communication skills, love the idea of working with media houses, influencers or celebrities and making product pitches, consider being a PR executive. Remember, you have to constantly interact with people, so a certain degree of confidence is required for the job, along with a knack to multitask. The job isn’t all glamourous though. You could be hosting an event one day and packing a 100 goodie bags the next. But if you love doing different things, this might be an option you want to consider especially since no two days are the same. A passion for keeping up with beauty trends and launches is a must, along with basic punctuation and grammar skills.
Beauty copywriter
Strictly speaking, you do not need any specific degree when it comes to copywriting, especially in beauty. But you do need to have the drive to stay updated with trends, products and new launches along with trending marketing ideas that are working for brands. A beauty copywriter mainly writes marketing materials for beauty brands and this includes, but is not limited to, blog posts, product descriptions, website copy, and packaging copy. Every time you buy a product because it promises you glowing skin or healthier hair, you have fallen for the words of a copywriter. If coming up with convincing arguments gives you joy, consider this option!
Image consultant/Stylist
This career choice is a great option for those who love beauty and fashion both. It is true that a person is so much more than their appearance and today, so companies are actually hiring consultants to help groom their employees–mainly the way they behave and present themselves. Studies have shown that first impressions can go a long way when it comes to professional success. Everyone has different talents and if you feel like you can spot those in others and help them excel, think about this profession. It includes everything from styling to editing wardrobes, recommending products and even shopping for them. This job also includes helping clients understand what they like or do not like about their style and how to add a touch of their personality to their everyday fashion and beauty uniforms.
Cosmetic product developer
For this role, knowledge of skin and product formulations is a necessity. Cosmetic product developers have a keen eye to spot gaps in the market and come up with ideas to fill them. They do everything from narrowing down on effective formulations to sales. They work with chemists and marketers to make sure that the product is a bestseller and contains all the right ingredients to meet its claims. Coming from a science background can be incredibly beneficial if you want to foray into the backend of beauty product development.
Aromatherapist
If you prefer going the holistic way when it comes to beauty, consider a career in aromatherapy. It includes using aromatic essential oils for physical, mental, emotional, physiological as well as spiritual well-being. There is a huge market for this in India, where people tend to prefer natural remedies over OTC treatments. As an aromatherapy practitioner, you may recommend topical or inhaled essential oils using sprays or massage techniques to clients and teach them how to use products on their own. Also, you can combine this career along with others like being a massage therapist, acupressure expert or chiropractor.