Nykaa Fashion Acquires Jewellery Brand Pipa Bella

E-commerce giant Nykaa Fashion has acquired online jewellery brand Pipa Bella, as announced by both brands earlier this week. Pipa Bella is set to launch on the multi-brand e-commerce platform as well as continue selling its products on its own platform.

Pipa Bella has been added to a list of brands already under Nykaa Fashion’s kitty, which includes private labels like Nykd and RSVP. In 2019, the company had also launched its own private jewellery labels Likha and Mondano. Pipa Bella becomes the second brand to be acquired by Nykaa Fashion after clothing brand Twenty Dresses, also acquired in 2019.

In a statement following the announcement, Pipa Bella’s founder Shuchi Pandya said, “This association will allow Pipa Bella to reach a larger customer base and leverage the massive number of users visiting Nykaa Fashion every month.”

The news of the acquisition follows various reports of Nykaa planning to go public with an IPO at a valuation of $3.5 Billion. Nykaa is already India’s largest online cosmetics retailer as reported by The Economic Times.