Newly Launched Device, W’air, Becomes First Sustainable Laundry Device

The W’air clothing care device that helps clean garments, soft furnishings as well as shoes, uses 99 per cent water and upto 77 per cent less detergent. Washing clothes, especially too often, is an unsustainable affair, owing to excess use of water and energy. Most conventionally used detergents are a source of non-biodegradable toxins that end up polluting waterways as well. W’air aims at making doing your laundry a more sustainable practice by not only limiting the use of water and detergent but also energy as it helps refresh clothes between washes.

The device can be used to spot-clean stains, deep clean delicates and garments, as well as refresh clothes that aren’t ready to be washed just yet. It works by using a blast of water, air and detergent that actively collides with dirt, grime and everyday odours on any fabric. The device comes with a handheld spray that is used to by hovering over garments and blasting its cleaning solution. W’air uses venture management group Pilot Lite’s patented hydrodynamic technology to harness the power of micronized water particles and detergent to effectively clean and refresh clothes.

The three-in-one cleaning device comes with a 60-day money back guarantee as well as cleaning solutions and is priced at £199. W’air is currently available in the UK with an exclusive partnership with Selfridges, and will be available in other European locations as well starting July.

Talking about the launch in a statement, Pilot Lite’s venture lead and W’air Chief Executive, Jonathan Hewlett said, “We know it’s hard to ask consumers to completely change their shopping behaviour but the rise in vintage clothing and re-selling sites has shown consumers are pushing for a sustainable future. With the help of W’air, we hope that people will begin to change their laundry behaviour and re-imagine the way they care for their clothes.”

Image Source: Instagram/justwairit