Women-Led Indian Brands You Can Support

These Indian brands are not just women-led, but also have a unique and conscious sensibility when it comes to running the business. Looking to support and shop from more women-oriented businesses? These brands should be on your radar!

Bare Necessities

This sustainable lifestyle brand is not just women-led but also featured a majority of women in their core team. Founded by Sahar Mansoor, the brand focuses on zero waste, ethical consumption and sustainability through its products and activities. Most importantly, they don’t just have a brilliant range of products that will help you make a switch to sustainability easier in everyday life but they also take important steps like online courses and webinars to educate people on the concept of sustainable living.

Image Source: Instagram/barenecessities_zerowasteindia

Tinge

Tinge’s founder Sabrina Suhail has taken the concept of personalised beauty to a whole new level with the brand’s line of makeup and beauty products. From lipsticks and compact powders to foundations and concealers, the beauty wizard can customise it all as per your skin tone and preferences. The brand is also cruelty free, vegan, and natural, apart from following a rather transparent production process.

Image Source: Instagram/tinge_by_sabrina_suhail

Urban Suburban

Founded by three sisters, this Surat-based brand champions the concept of local-made products and aims to solve clothing issues faced by Indian women when it comes to shopping for clothes. From fit and quality to coverage and incorporation of trends, this brand is one you can be proud of shopping from. The brand also makes use of surplus fabrics in a number of its styles, aimed at reducing waste.

Image Source: Instagram/in.urbansuburban

Swara Vow

Swara prides itself with its focus of both cultural and ecological sustainability through its business. Founder by Asha Scaria who is also a recipient of the Gandhi Fellowship, Swara’s main focus is to empower women in tribal communities by proving training in skills, designing and local business practices. It’s beautiful range of locally-made clothing is another add-on to the brand’s holistic approach.

Image Source: Instagram/swaravow

Moonray

Recently founded by mother-daughter duo Karishma and Avantika Swali, MoonRay offers an eclectic and unique range of clothing and accessories whilst also closely looking at the aspects of sustainability and societal impact through their business. The brand has earmarked 50 per cent of the profits from sales to go to children's education and animal welfare through its NGO partners. It also supports the Chanakya Foundation which works towards women's empowerment, education and skill development.

Image Source: Instagram/studiomoonray

Okhai

Okhai is one of the brands that thoroughly follows the ‘by women-for women’ philosophy. What started as a philanthropic move to support women artisans in the Okhamandal region of Gujarat, has grown to become a successful clothing and lifestyle brand that continues to support countless rural artisans with the help of their craft.

Image Source: Instagram/okhai.org