Sustainable Brand Focus: Tangerine Bio Jewelry

The month of June this year brought with it the second edition of the Sustainability Cover for us, at Her Circle. With the focus on the obvious- sustainability, conscious living and the eco-friendly way of life, our cove girl Kalki shed light on the smaller changes that make a bigger impact. The brands we sourced from included sustainable fashion brands that share the same beliefs in the way they function, produce and sustain- one of them being Tangerine.

Tangerine Bio Jewelry is a homegrown brand that champions sustainable fashion and ethical craftsmanship through its one-of-a-kind designs. With a deep-rooted commitment to the environment, Tangerine embraces nature's treasures and transforms them into extraordinary pieces of jewellery.

Image Source: Instagram/tangerinebiojewelry

Tangerine is known for pioneering the concept of bio jewellery, where they design and conceptualise pieces that exalt natural elements sourced from different parts of the country using cutting-edge technologies. What sets them apart is their unwavering commitment to using 100 per cent recycled materials in their creations. These elements, which would otherwise be discarded, are given new life as stunning pieces of jewellery through a meticulous six-stage process.

Their Moana collection features different types of shells plated with gold and turned into beautiful earrings, rings, necklaces and a lot more. And just like that, Tangerine consciously rejects socially and environmentally harmful practices commonly associated with jewellery production.

Image Source: Instagram/tangerinebiojewelry

At the core of Tangerine's philosophy lies a passion for unlocking the beauty that nature offers. The brand revolves around infusing style with sustainability, aiming to secure a well-deserved place for eco-consciousness in the world of fashion.