3 Ways Indian Fashion Is Using Better Materials

Sonali ValechaJul 26, 2021

Given that Indian fashion has been fast advancing towards sustainability, the post-pandemic world is seeing an accelerated shift towards using fabrics and materials that are eco-conscious. Here are three ways Indian fashion brands and designers are using better materials to make conscious clothing.

Organic Fabrics

Conventionally grown cotton reduces soil fertility and causes loss of biodiversity by the use of harmful chemicals. This has resulted in an increase in organically grown cotton, which is grown without the use of chemicals or pesticides. This way, organic farming gives us cleaner and stronger cotton that will last you longer. Organic farming techniques also help reduce CO2 emissions, thus reducing your carbon footprint.

Here are some Indian brands using certified organic fabrics:

No Nasties

Image Source: Instagram/nonasties/

Gur Organics

Image Source: Instagram/gurorganics/

Sui

Image Source: Instagram/wearesui/

Handloom Fabrics

Handwoven fabrics are considered eco-friendly due to the limited use of resources and energy in their production process. Not to mention the support it provides to employ innumerable artisans that are adept at their crafts. As Indians, we’re very well versed with the importance and beauty of handloom. Besides your local handloom stores, here are some nationally available brands that use handwoven fabrics:

Raw Mango

Image Source: Instagram/raw_mango/

Pero

Image Source: Instagram/ilovepero/

Payal Khandwala

Image Source: Instagram/payalkhandwala/

Okhai

Image Source: Instagram/okhai_org/

Upcycled Fabrics

Another emerging trend in the sustainable fashion space is the use of upcycled fabrics. Whether it’s converting unworn garments to new fabrics with patchwork or revamping surplus fabric, many enterprising and creative brands are giving unwanted fabric and garments a new life. Here are some brands that are using upcycled fabrics for their collections:

Doodlage