10 New Homegrown Brands We're Eyeing On For Women's Clothes

If recent times have taught us anything, it’s that conscious consumption and using homegrown products can very well create a stylish and sustainable wardrobe. Here’s your cue to shop local—a list of 10 homegrown clothing brands that will make you look stunning without shooting up your carbon footprint.

1. SAND by Shirin

Launched back in March this year, Sand offers a line of minimal luxe designs, perfect for everything from resort wear to loungewear. The brand has solid staples as well as chic silhouettes—crafted using natural fabrics made from aloe vera, eucalyptus, rose, soybean protein and banana as well as organic linens, cotton and luxe jerseys.

Image Source: Instagram/sand.byshirin

2. Quaint Hues

Who doesn’t love a fantastic print? It gets even better with Quaint Hues’ block prints put together with current, modern silhouettes. Based in Udaipur, Rajasthan, this brand is currently all sold out (with good reason), and all set to launch a new collection by the end of this month.

Image Source: Instagram/quainthues

3. Kissa Goi

While it's been a while since the brand was launched, it was only recently that Kissa Goi started with its clothing line in full swing, especially its signature three-way earrings like the “Nandi aur Sesh” pair. Trust the brand for its minimal, conscious and made to order designs that are sure to check all your style boxes.

Image Source: Instagram/kissa_goi/

4. Shop Drawn

This one is especially for those who love a burst of colours. Drawn uses its unique, colourful, yet chic prints to create edgy yet, in a way, minimalist designs. The brand offers limited but one-of-a-kind pieces of leisurewear, dresses and shirts.

Image Source: Instagram/shopdrawn

5. Maikai

Tired of wearing your super tight synthetic bras? Maikai is here with a stylish, colourful and made-to-order sports bra made from cotton. The brand also has yoga sets, and other clothing to choose from, all made in block printed cotton fabric and made to order

Find out more about sustainable sportswear brands in India: https://hercircle.in/engage/fashion-and-sustainability/trends/Sustainable-Sportswear-And-Why-Its-Important-1098.html

Image Source: Instagram/maikaiclothing

6. Obleka

Launched less than a year ago, Obleka should be your go-to brand for athleisure wear, especially if you’re looking for that perfect set of sweats. The brand offers conscious and affordable unisex sets.

Image Source: Instagram/obleka.in

7. Bisou

This Jaipur-based brand is surely redefining the rules when it comes to current, street-style clothes with an Indian twist. Bisou’s most popular upcycled pairs of pants are definite conversation starters and wardrobe must-haves. Make sure you don’t miss their chic reversible bucket hats when they are out!

Image Source: Instagram/bisoubysachi

8. AK OK

Designer Anamika Khanna’s AK-OK offers stylish, more wearable versions of the designer’s usual high-end pieces. The ready-to-wear label has a unique set of designs, perfect for someone looking to turn heads with their most fashionable foot forward.

Image Source: Instagram/akok.in

9. Deusa

Deusa, launched a little less than a year ago, is a brand that ethically sources its materials—like organic cotton—for its designs. Following a feminine yet bold aesthetic, the brand’s creations are versatile and easy to style as well.

Image Source: Instagram/deusathelabel

10. Staple

The name says it all for this one! Staple is great for a dose of clean-cut, wardrobe essentials that are minimalistic in style. The brand’s “think basic” ideology is evident in its assortment of clothes including blazers, dresses, trousers as well as crisp shirts.

Image Source: Instagram/shopstaple.in