Beauty Fads Are Being Replaced By Mood-Boosting, Meditative Rituals: 2021 Report

According to a recent report by The Future Laboratory, a trend-forecasting agency, consumers refuse to return to their pre-pandemic life when it comes to their beauty routines. Instead, they prefer slowing down with simpler and more natural beauty rituals that can give them sustainable results.

Throughout this pandemic, people have been spending a majority of their time indoors, focusing on things that keep them grounded and bring them joy. There is no denying that skincare routines have played a major role in boosting their mood. The study highlighted how the consumer mindset has experienced a major shift as people are moving towards science-backed innovations like at-home smart skin beauty tools over quick fixes.

The report also mentioned how skincare will evolve in terms of formulations and applications. In the future, customers are expected to ditch hand-applied products in favour of skincare devices so much so that the global beauty gizmo market is all set to register an annual growth of 19.7 per cent by 2030.

Another interesting point that the report highlighted is the pandemic having boosted a sedentary lifestyle and so, in the future, we will see wellness brands and organisations encouraging their customers to be more active. People are moving towards a holistic approach to beauty and wellness and we'll see brands supporting it. Generation Pep, a Swedish non-profit organisation that works to give children and young people a chance to lead active lives, recently released a unique music video. It featured a choreographed dance of 10,000 steps on a soundtrack by EDM duo Justice.