Bizruptor: Pratiksha Kaserwal, Founder, Pass Me Some More

From a food blog started in France to an artisanal condiment brand now breaking even, Pratiksha Kaserwal is building Pass Me Some More with a simple belief: quality food shouldn't be limited to those who can afford it.

Pratiksha Kaserwal never planned to become an entrepreneur, let alone build a food brand.

A trained psychologist with a Master's degree in Psychology, Kaserwal's entrepreneurial journey began organically. Growing up as the youngest member of a joint family, she spent much of her childhood around the kitchen, watching her mother, aunt and grandmother cook. Her grandmother's Marwari delicacies and homemade papad were an early introduction to the idea that food could bring people together.

It was during her time in France, while cooking regularly as a vegetarian living away from home, that she started a food blog called Pass Me Some More. The name came from the familiar feeling of sharing food with family: ‘Pass me some more of that.[NJ1] ’ A few years later, the blog evolved into a passion project and eventually into a business. Today, Pass Me Some More is an artisanal condiment brand offering sauces, chutneys and dips made without preservatives. Its range spans everything from basil and tomato pesto to marinara and chilli oil, and is not limited to a Rajasthani chutney based on a family recipe.

Quality Begins With The Ingredients

For Kaserwal, building a premium product starts with sourcing. The brand's basil pesto uses Genovese basil sourced from a farm in Aurangabad and is hand-pounded rather than simply blended. Its marinara uses Italian canned tomatoes, while ingredients for its Rajasthani products are sourced directly from vendors in Rajasthan.

But maintaining this level of quality while keeping the products accessible has been one of the biggest challenges of running a small food business.

Kaserwal admits that in the early days, she didn't approach pricing like a conventional business. Instead, she looked at the market and set a price she believed consumers could afford. ‘I don't think that quality product should be limited only to a certain few people who can afford it,’ she says.

Five years in, Pass Me Some More has reached break-even and is now expanding into B2B and boutique catering. But Kaserwal remains cautious about scaling too quickly, particularly in food, where mistakes can have lasting consequences for a small brand.

Growing Without Losing The Brand

The brand's growth has also changed the way Kaserwal thinks about customers. Initially, she relied on Instagram and WhatsApp marketing, believing that a good product would eventually find its audience. She soon realised that food is something people need to experience.

Exhibitions became an important part of the brand's journey, allowing customers to taste the products and ask questions about how they could have a shelf life without preservatives.

Today, Pass Me Some More sells through its website and e-commerce platforms and is looking towards quick commerce and further B2B expansion.

The larger ambition is global. Kaserwal hopes to eventually see Pass Me Some More on supermarket shelves at retailers such as Tesco, Walmart and Carrefour. She is open to investment to help achieve that scale, but not if growth means compromising on quality.

Listen To Yourself

Building the business also meant navigating sexism. Kaserwal recalls vendors assuming that messages from the brand must have come from a man. In one particularly memorable interaction, a vendor offered her products for free instead of treating her as a serious business client, making her feel that her age and gender had influenced how seriously her business was being taken. For Kaserwal, such experiences have become motivation rather than deterrence.

Her advice to women entrepreneurs is simple: listen to yourself. She believes women are often told that their ideas aren't practical or that there is a prescribed way to run a business. While she remains open to advice, she also believes in trusting one's instincts, making mistakes and learning from them.

It is this spirit of persistence, purpose and independent thinking that makes Pratiksha Kaserwal a Her Circle Bizruptor. Through her journey with Pass Me Some More, she represents the kind of women entrepreneurs Her Circle Bizruptors sets out to discover and celebrate: women who are building businesses on their own terms, challenging conventions and turning their ideas into something tangible.

Her Circle Bizruptors is a platform created to bring women-led businesses into the spotlight, giving entrepreneurs the visibility, reach and opportunities they need to take their businesses forward. The initiative is about creating a space to share their stories, showcase their brands, find mentors and connect with a larger community.

Because behind every business is a woman with an idea, the courage to begin and the determination to keep going.

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