A recent 'National Survey and Gap Analysis' report on menstrual health and hygiene management has revealed concerning statistics regarding adolescent girls in urban slums. Conducted by the Gender Equality Working Group of C20 in association with UNESCO India and Amrita Vishwa Vidyapeetham, the survey sheds light on the lack of access to hygienic methods for managing periods among nearly 50 per cent of girls aged 15 to 19 in these areas.According to the report, a staggering 70 per cent of girls have little to no knowledge about menstruation when they first experience it. Additionally, the study has pointed out that seven out of 10 mothers are also lacking in knowledge about menstruation, exacerbating the situation.While economically developed states like Telangana, Tamil Nadu, Kerala, Karnataka, and Delhi showed a higher adoption rate of hygienic methods, the situation remains dire for girls in urban slums.To address this pressing issue, a campaign aimed at raising awareness about menstrual health and hygiene management, particularly among young school-going girls in Hyderabad, has been launched. Dr. Huma Masood, a gender specialist at UNESCO, New Delhi, highlighted the 'Spotlight Red - A Unesco and PG Whisper initiative, #KeepGirlsinSchool,' as a comprehensive approach to urgently tackle menstrual health challenges in schools.The initiative incorporates various aspects such as gender empowerment, teacher training, persons with disabilities, nutrition and health, and early childhood education to eliminate stigma and biases through dialogue. With an annual dropout rate of 23 million girls due to the lack of proper facilities and information, the campaign seeks to empower every learner and menstruator, ensuring a brighter future for all.By addressing these critical menstrual health and hygiene issues, India can work towards creating a supportive environment that enables young girls to manage their periods with dignity and confidence, ensuring they can focus on their education and personal growth without hindrance.