French sporting goods brand Decathlon has made heads turn by changing its name in three of its Belgium stores. The brands new name, Nolhtaced is nothing but Decathlon spelt backwards and will be in effect for a month.The reason for the brands name change is in fact a marketing drive aimed at promoting Decathlons new move of reverse shopping where it offers to buy products its customers are no longer using. As per this, customers will be able to resell their old or unused sporting goods to the brand. Decathlon intends to in turn get the products repaired and resold under warranty, a move intended to promote more environmentally-friendly practices as per a press release. Decathlon is not only open to purchasing its own products back but also those from other brands, providing customers with Decathlon purchase vouchers in exchange. The vouchers will be valid for two years and can be used to purchase new equipment, second-hand items and more.Decathlon has changed its name on three shop facades in Evere, Namur, and Ghent in Belgian as well as changed the logo on the Decathlon Belgium website as well.