Sunasa, a fashion tech company, is on a mission to uphold the rich heritage of Indian craftsmanship, weaving, and cultural attire. As a 'weavers first' company, as its founder Chhavi Saxena calls it, Sunasa is dedicated to supporting the traditional textiles sector and ensuring the well-being of the skilled artisans behind their beautiful collections.
At the heart of Sunasa's vision lies the goal of preserving and cherishing India's rich textile heritage, safeguarding it from the threat of extinction. “It’s high time that we not only support but also promote Indian crafts worldwide,” points out Saxena. The brand strives to celebrate the beauty of wearable handcrafted luxuries, including handloom saris and traditional garments like lehengas, dresses and more. When it comes to its range of textile crafts, Sunasa offers a wide one- from Kanjivaram, Paithani, Patola Banarasi and even its own unique Kashmiri Banarasi saris.
Image Source: Sunasa.in
Through a forward-thinking approach, Sunasa creates weaving urbanism for the weavers, aiming to revitalize the weaving heritage of Indian villages. By providing a robust platform for economic opportunities, Sunasa supports the weavers' community and fosters a sustainable and thriving ecosystem. While at it, the brand’s newest video shopping feature is an added effort to eliminate the gap between the online presence of crafts and customers. “In the video shopping feature, the weavers open the saris and show the sari in a video so that the customers have a better understanding,” explains Saxena. The brand provides its customers with a curated link of products which come with videos of the same, helping the shopper eliminate doubts and experience the garment better before making a buying decision.
Image Source: Sunasa.in
While the weaver-customer gap is a predominant hurdle in the economic upliftment for artisans, Saxena considers the proliferation of inauthentic textile craft products another major roadblock. It not only undermines genuine artisans but also poses a grave threat to the survival of traditional crafts in India, making customers doubt the actual value of craft products as per the founder.