Fast fashion was responsible for making fashion accessible for the longest time. But with sped up processes and in an attempt to grow exponentially, most brands have gone way beyond being accessible- making an irreversible environmental impact on many natural resources. So if avoiding fast fashion seems to you like a way of getting out of the fashion rut and supporting the conscious movement of slow fashion, this one’s for you!
Understand Your Shopping Patterns
To change the way you shop, you first need to understand how you shop, and most importantly- why. Yes, it’s that simple! Keep a handle on things that trigger your shopping spree. What makes you open that shopping app and ‘add to cart’? Is it an emotion, a particular time of the year, or simply an impulse? Once you’re aware of why you are tempted to shop fast fashion, it will be a lot easier to rationalise why you don’t need to.
Buy Better Quality
A lot of fast fashion pieces are made of really bad quality to cut costs and deliver more styles faster. The result? You end up going back to the store for more. Cut the vicious circle by simply investing in better quality clothes so you don’t have to keep running back to buy more of the same thing. This especially stands true for wardrobe basics.
Unsubscribe
Think of this as blocking that toxic ex you just don’t want to hear from. The more you know of new styles and see tempting offers, the more you will be inching towards buying fast fashion. And given that fast fashion brands have started adding styles as much as several times a week, you’ll be better off without such updates.
Avoid Sales
Yes, sales may seem like a goldmine of fashion at amazing prices, but a lot of the bad quality argument stands true here. Sales are often used by brands as a way to attract more sales whilst still making a profit. Ditch these by simply using that money to buy something more eco-friendly.
Swap, Thrift Or Relove
Chances are your friends already have what you’re looking for in their closets. So many vintage thrift stores or second-hand stores. So take that impulse to wear something new and use it to shop for or discover something that doesn’t need you to break the bank or incur a big carbon footprint.
Images used for representational purposes only.