It is common knowledge that the condition of your skin is a reflection of whats going on inside your body, take dairy products for example. For some people, consuming milk and its counterparts can throw their hormones in a frenzy. The results? Breakouts and more. Your skin health is dependent on three factorsyour lifestyle (sleep and hygiene), genetics (hereditary skin conditions) as well as your hormones (which includes sebum production and skin sensitivity). So, naturally, brands are now more than happy to cater to skin as per your hormonal parameters.Veracity, a USA-based skincare brand, requires you to take an at-home skin and health saliva test to check your hormone levels. The innovative brand evaluates your biofactors (the vitamins, nutrients, proteins, amino acids and more) and your skins pH levels, and then has a team of board-certified doctors create a skincare routine for you. But, unlike the testing process, the skincare products arent bespoke. They have a standard selection of hormone-balancing ingredients, a moisturiser and serums to offer consumers. The brand aims to start a conversation about making hormonal testing more accessible to women and strongly believes that the future of beauty lies in understanding health parameters better.This is interesting because a 2019 study in the USA showed that out of 2000 women, nearly half suffered from undiagnosed hormonal imbalances. About 72 per cent didnt even realise their symptoms (hot flashes, mood swings and so on) could be related to hormonal imbalances. Apart from switching up your skincare, hormones aka the chemical messengers released by your brain can be balanced by incorporating a number of lifestyle changes like regularly exercising, managing stress better, sleeping well and consuming healthy fats.