The pandemic has forced us to rethink the way we live our lives–skincare and make-up routines included. Whilst one group of individuals roped in their brightest eyeshadows for video calls, others let go of beauty products altogether. As most of us venture into the world again after our grooming hiatus, there are several trends that market research technology like Skai is spotting. Here are some that we’re betting will make it big over the next few months.
De-stressing products on the rise
Products that claim to be soothing or relaxing and contain ingredients like lavender, oats, tea tree oil, green tea, and aloe vera will be popular. In terms of great texture, calming scents and the formulas that are a delight to use will be in favour.
Long-lasting formulas for the win
Whether it is lipstick or foundation, consumers will be looking for products that don’t require any touch-ups. The discussion around long-lasting products has gone up by 41 per cent and like their virtual selves over video calls, women are trying to maintain that flawless look in real life too.
Interest in sustainability is at an all-time high
Gen Z is actively looking for beauty options that are anti- or zero-waste, sustainable, inclusive, and reusable. Interest in refillable and reusable packaging is up by 120 per cent this year and recyclable packaging is up by 152 per cent.
Consumers are open to heading back to salons and spas
Even though consumers dived into DIY treatments with great gusto during the lockdown, they’re now excitedly looking forward to heading back to salons and spas. Even online, discussions around DIY-related treatments have declined by a whopping 71.6 per cent.
Samples and travel minis are in demand
There has been a 63 per cent increase in trying out product samples over the year. This could be because of several reasons, including the fact that many people now face economic difficulties which makes them more likely to purchase and try samples before buying full-size products. After what feels like a long period of grief, consumers are excited to restructure their routines which would explain the excitement around trying out new product samples.