Shruti Mehrotra is the founder and CEO of the travel financing platform, Mihuru. The business model for her venture aims at making travel more affordable and accessible by giving credit line (installment payment plans) to people for their travel requirements. The most remarkable feature of the product is that it is a fully online digital application journey for a consumer. Mihuru is integrated with travel partners and platforms, so, when a customer requires a loan for their travel, they can directly sign up and apply for it online.
Today, travel is no longer seen as a luxury and with a general change in mindset and shift in economy, it addresses the need and desire of people to explore the world. It is more so, post the pandemic as it made people realise that one may never know what will happen tomorrow, so, explore the world today.
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English translation: Subhashree Pattabiraman